How to make good use of Internet soft marketing with the help of hot events

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On the internet, a lot of hot spots have a very rapid spread of the advantages, so many internet marketers have chosen to do through the hot event to do the Internet soft wen marketing, hoping to be able to make more of their own Internet soft text marketing more popular. Generally speaking, the so-called internet Hotspot Soft marketing, is the use of hot news, events or topics, to carry out tracking observation, comments, opinions, relevant information, decryption and the combination of their own to promote the brand written soft, and through the Internet to carry out marketing, if done good, Can bring unexpected performance and effect to the enterprise.

First, the title of the hot event soft text should be novel and unique, in order to achieve the desired effect of the finishing touch

I believe we all believe in the effect of the title on a successful internet soft article. Cows that have long been in the internet know that a wide range of communication very successful internet marketing software, the title is very attractive eyeball, you can get a very high click rate, which is to improve the success of our soft paper one of the important conditions, only the hot event and the title of the soft text is well integrated into a, Generally are very tempting title, will be able to get the majority of netizens the most own brand attention.

Second, can accurately discover and summarize the deep problem behind hot spot Event

Only the most incisive "anatomy" of a hot event behind the profound causes, in order to get more netizens attention, empathy and discussion, in short this article to express the views to be profound, to trigger the broad masses of readers to discuss and think, and after the analysis and thinking after this hot event, We must be based on this conclusion smoothly derived to their own to promote the brand, to be watertight, but also to make people do not feel disgusted, so as to achieve the best promotional results.

Third, the popular soft marketing remember not to forget to do SEO optimization

Many people think of using hot events to do soft marketing, but only to promote their products, but ignored the site's SEO optimization.

Many people may feel that hot events and their promotion of the keyword has no relationship, but as long as through reasonable logical reasoning, so that these hot events can be effective and their site's keywords on the top, whether it is from the beginning of the article, or at the end, as long as the site with a reasonable keyword, coupled with the Rational keyword anchor text, Then its SEO optimization will have a great effect on the promotion, and will not affect the soft text marketing effect!

Four, the popular soft release platform to diversify, but also to have frequency

Usually when the soft text is released, it must be carried out from a number of different media, do not just in a certain site every day, this is not only detrimental to the optimization of the site, but also not conducive to the promotion of soft reading people, but not conducive to the coverage of soft text.

Usually a soft article can be published in five to six different platforms, and the other soft Wen weekly at least to publish a, if in order to do SEO optimization, then the soft text is best every day! Don't be afraid to spend money, compared with the price is very high.

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