Mobile internet touches the "ceiling" of innovation

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The speed and speed of mobile internet start-ups have come almost as fast, as venture capitalists Peter Thiel of Silicon Valley believes American innovation has been mired in the creation of PayPal in the era of PC Internet, and has created a 1.5 billion-dollar valuation in four years and sold it successfully to ebay. , who became Facebook's first external investor, eventually got more than 20,000 times times the myth of return, and in the mobile internet industry, he found nothing but Instagram to shake the industry's investment case.

As a mirror of the American science and technology industry, China Mobile Internet has also appeared in the same problem, that is, there are fewer and less excellent products in the market are born. The tracking data from the Geek Park also shows that the mobile internet boom has fallen back-"the number of new applications for mobile internet in the first half of 2012 has fallen by more than 30% per cent over the last year, and the number of investments in the mobile internet has shrunk significantly". In other words, since the 2012, in addition to the small number of micro-letters such as the leader, there is a mobile product is really irreplaceable value or PC can not achieve the function?

When a market lacks the pattern of flowering, we have reason to believe that its innovation has fallen into a slow and even stagnant period, and has lowered the birth rate of good products.

Next, we can talk about why.

I. Environmental Evolution stopped

Just as the oxygen-containing ratio in the atmosphere determines the size of insects, and the soil in which the product is rooted, the overall environment of the mobile Internet is becoming stable and devoid of change. IOS 6, Android 4.2 are bright spots, more like the transition in the day-to-day process of the platform, Windows phone is not beyond expectations, for mobile internet developers and entrepreneurial teams, the environment of the system platform of the resource potential has been mined, without imagination. You can see the download Top 10 of the category menu in App Store and so on. The mobile Internet sector has completed the first round of enclosure (except for special types of products such as games), in addition to the introduction of homogeneous products, and then in operations and services to provide a better experience, There are not too many ways to compete.

This makes mobile Internet's new product one more familiar than the other, and also a more mundane one.

Ii. Lack of liquidity

U.S. technology Media Business Insider The famous "Future of Mobile Internet" Report earlier this year shows that the mobile Internet is still far behind the desktop Internet, and digital advertising has little input to the mobile end of the internet. This gives the mobile Internet entrepreneurial team great survival pressure. The desktop era of traffic for the king, and later evolved into a user-king, but in mobile phones and tablets, mobile products have a sudden decline in profit channels, which also led to entrepreneurs rely on investment in the situation, in addition to the gaming industry, few mobile products to achieve the ideal of self-sufficiency, let alone explore a mature business model.

This makes the mobile Internet's new products are mostly "poor only users."

Third, the app island effect highlights

Mobile Internet products are mostly in the form of local apps, and app is a typical "island" where you can jump from one site to another on the desktop, but it's hard to move from one app to another in the mobile internet. Different apps have natural barriers to each other's connections and resonances, which makes the mobile internet a lack of collaboration, and a lack of cooperation, making it easy for entrepreneurs to get bogged down in the head and stifle innovative mechanisms. We can also see the consequences of the island effect from the weakness of app product promotion--besides the "Brush list", app products are almost no other channel to promote, "No download can not experience" so that each app became floating in the air island, "two-dimensional code" is also taken out as a transit point of the bridging tool , but always has a kind of superfluous taste.

This makes the new products of mobile internet often alone.

Iv. card position instead of competition

When the internet giant crocodile also began to enter the mobile internet, the rapid blue Sea into the Red Sea, and the card strategy has often become the first choice for big crocodiles. The so-called card position, refers to I do not have a vision and imagination of the mobile internet, just because this market will be an amplifier, so I need to create barriers here, transfer and retain advantages. The strategy of the card will give the entrepreneurial team a squeeze, and forced to accept a set of unscientific rules--such as Sina's official app-PAL--copied the features of the same type of app Mo with "pixel-level copying" and forced the latter to speed up the change of version to make the partition. Facebook has also tried to buy photo-sharing apps Snapchat not just copied the latter's core functions, within 12 days to replicate the launch of their own applications poke,24 hours that the top of the App Store rankings first, even if the media blasted "immoral", Facebook also has a bit of a "you Don't do Me" boldness.

This makes mobile internet products somewhat powerless to face the traditional internet giants ' cards.

Perhaps, the mobile internet also needs a greater subversion, to activate the growth of innovation, Google glass imagination, virtual reality, NFC, Html 5 and other technologies are promising, with technology innovation and popularization, attached to the mobile products will have more rich possibilities. Mobile Internet may also usher in the traditional internet has experienced the bubble stage, only wait until the bubble dissipated, we can see the real good products left behind.