Reflections on the operation of local websites

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Website operation refers to all the work related to the late operation of the website in the network Marketing system. Building a website is no stranger to most people. In particular, already have their own website of enterprises and institutions. However, the mention of site operations may not be understood by many people, the importance of the operation of the site is not clear, often overlooked. Website operation is not like site construction, one-time input, regardless of the good bad, always appear in front of people. This is like a certain unit capital, built a business, leaders in place, the funds in place, equipment in place, then the enterprise is set up. So, what is the purpose of enterprise establishment? It is hoped that it will gradually develop, the market share is getting higher, realize the return of profit. Surely no one wants the day when the business is built to be closed.

Similarly, no one wants the website to be built, it will become a dead station, can not be effective for the enterprise. In this sense, if the site wants a good return, it should be operated, but also scientific operation. The management level of the website directly reflects the management level of the enterprise and embodies the whole enterprise culture.

At present, the development trend of Internet in China, the operation of the website should be integrated into the enterprise's overall management system, so that the network and the original mechanism of organic combination, so as to play the Web site and network marketing business potential. The company's website operation includes a lot of content, such as website promotion, Network Marketing management, the perfect change of website, the post update maintenance of the website, the enterprise operation of the website and so on, the most important is the maintenance and promotion of the website.

The construction of local information website should be made to benefit, the biggest characteristic is the interaction between capable person and human. I am a local portal for the director of a year, there are some ideas to discuss with you.

1, entertainment nature easy to gather to popularity

Entertainment is easy to get together, for example, to the local voluntary organizations (tourism, automobiles, eat/drink/, friends, Klok, calligraphy, chess, Film Club) to provide free online clothing

, it is impossible to be popular.

When I was there, I planned a mutually beneficial partnership with the biggest movie theater in the area (no money to invest, cooperation), Movie Club. Another with some calligraphy-like chess fixed there is a teahouse activity place or cooperation, I do network platform support, free! There are also some people, such as the weekly launch of a number of small activities of the netizens gathering. To meet new friends at the same time also repeatedly to promote we can for all kinds of voluntary organizations to provide free services.

2, the business behavior attention does not need to consider the Netizen more, the emphasis should consider how to serve the merchant more.

I talk about what I do, every day below a few information editing according to their respective industry classification initiative to collect people's information, and businesses do daily door-to-door face-to-face communication (this is very important, this is also the root of the local site survival).

Each industry has its own industry different characteristics, do not have the same article in accordance with a way to all businesses to provide the same network services. Instead of actually knowing, come up with a plan for each other (preferably a unique one). Consult and discuss with each other (charge??) See what you say. Proposal start don't talk about money, only show your sincerity, as long as you are sincerely for each other service, then the other side is able to feel, will also ask how much money you need? So you take the initiative, the money can not be collected according to the actual situation at that time will be determined.

Above is a one-to-one service, the 2nd kind I planned the first online real estate exhibition, and planned the first network automobile exhibition, as for the plan, wants to see friend Q I or to "the home network Chinese platform" goes up to look for it.

What I want to say is that in a big way, you can try to do something similar to a big event (the emphasis is on online and web-based activities). This way you can pull some free cooperation (talk about cooperation units, remember not to give money ha, also do not accept the cooperation unit of money.) Choose such as electrical city, shopping malls and other cooperation, because they will have a lot of promotional programs, you are just a hitch.