SME server demand for spring in the cold

Simply consider cost and performance. "The problems that SMEs are currently having in terms of demand are mainly in the capital." Why do SMEs want to shrink it budgets and even cancel some projects today? In fact, the problem is not sufficient funds. "This will require the industry to think about how to help the SME IT procurement decision makers to buy their own IT equipment in a limited amount of money," Rongmin said. ”

China HP industry Standard Server Product manager Liu Hongchen said the 2009 economic environment will inevitably affect the entire SME market, but in fact, in the entire SME community, in addition to the processing industry, other industries are relatively less affected. In the years after the financial turmoil, the overall SME market will basically maintain a sustained growth trend. "According to our assessment, the SME procurement on the server this year will be slightly increased than last year." "Liu Hongchen said.

Affected by the overall impact of the economic crisis, in the past in the procurement process more to see the hardware parameters of the SME users, more and more purchasing decision-makers will be the overall use of the server environment, including the next 3-5 years, the use of cost control in more important position. In addition to the dominant cost of purchasing and energy consumption in the product lifecycle, more and more users are calculating the relative hidden costs of software and maintenance when accounting for server procurement costs.

The increase of the software requirement of the SME users also requires the server vendors and channels to provide more solutions for the SME users to cater for the new demand change of the small and medium-sized enterprises. "For example, in the future part of the small and medium-sized enterprises, in order to reduce the total cost of ownership, the application of traditional desktop PCs in the enterprise may be shifted to simpler devices, such as thin client with management software solutions, similar to the requirements of this solution, but also to the server provider more requirements." "Liu Hongchen said.

Domestic users, especially small and medium-sized users, the IT system energy consumption awareness is also slowly put on the important position. In the past year's economic crisis, the small and medium-sized enterprises ' awareness of electricity saving is significantly stronger than in previous years. Similar to the calculation of the overall electricity bill in the next three years, more and more small and medium enterprises ' users are gradually being equipped.

Hewlett-Packard Liu Hongchen introduced, HP will not only in the new SME server products to add more advanced power saving function, but also try to through the virtualization and other means, so that small and medium-sized enterprises in the maintenance of the time more convenient, thereby reducing the overall system application costs. Because a large number of small and medium-sized enterprises and not set up a dedicated IT maintenance staff, products in the easy maintenance of similar "self-service" function, by the system automatically judge the timing of maintenance and content enhancement, can make the user system maintenance more timely, lower cost.

However, their overall understanding of the relationship between energy conservation and cost control is more than the developed countries have a lag, to achieve a comprehensive awareness of the process, but also requires an education, manufacturers and channels need to provide more easily understood and implemented solutions to help users further develop energy-related awareness.

Channel seeking depth and cooperation

SMEs in the IT infrastructure application of a wide range of requirements, in addition to the traditional invoicing, production management, finance and other applications, many different industries of small and medium-sized enterprises, need to apply to the industry's unique IT application program. and simply provide customized application server solutions, can not meet the overall needs of SME IT infrastructure construction, this industry-specific personalized solution, more often in the form of a general-purpose server with special applications, and this mode of server and program sales, Also to the dealer's service capabilities and solutions to provide the ability to put forward higher requirements. Dealers need to be able to help users solve practical problems by carrying applications on a generic server. and helping channel partners solve this problem is also a channel that many suppliers are working on this year.

"In most of the small and medium-sized cities in China, there are only a few it dealers in each city with enough technology and customer relationship capabilities to cover the entire city of different users, to find ways to let these capable distributors join us, is HP this year's SME server channel work one of the key points." "Liu Hongchen said.

In the case of a distributor in a large city with a specialization, a distributor in a small and medium-sized city is usually able to provide a one-stop it Procurement Service, which operates a "full line of products" channel to provide sales of all commercial IT products, including servers. It is precisely because of such advantages, procurement fragmented, affected by the economic environment of the SME market, the end of the channel as a manufacturer of sales extension, will also be able to afford a simple sales of more work, thus from the upstream supply chain more support and opportunities.

The informatization construction of small and medium-sized enterprises, especially the IT infrastructure procurement with server as the core, the purchasing decision makers will also be different types. Some of the enterprises are relatively strong IT team, know what they can do, what things to the program to do, control ability is stronger. Most SMEs are relatively weak in this area, and they want to get integrated solutions directly from the solution providers. For integrators, the latter kind of customer is significantly more valuable than the previous one, but as customers become more and more aware of it, the number of "valuable" customers is dwindling. Most of the larger midsize customers have professional IT teams, and their demand for IT infrastructure is more rational, which puts higher demands on server channels. Cooperation between industry agents and ISVs has become increasingly important in the SME market.

"My program ability is not very strong, so I will find some special industry program to cooperate with the software business." "2009 was a very active year for the retail industry, such as big retail chains like the Sheng, which continued to add to store construction in the midst of the economic crisis, and the store grew fast, which also suggested that their business was not affected." In our attention to the supermarket industry, information systems

There are already very standard applications, including fees, warehousing and logistics management, and working with developers who provide these applications can bring new opportunities for us in these industries. ”

"We are also looking for software partners to improve server channel coverage and program application capabilities." "A server manufacturer said," For example, we and finance, invoicing I S V to reach a cooperative relationship, make full use of the two sides of different sales channels, mutual infiltration. Many of these software developers have their own channels of application sales, but the products provided to users in the past just stay in the software services, through cooperation, to their software channels and the server manufacturer's hardware channels at the same time to provide composite solutions integrated channel, This kind of cooperative relationship brings the mutually beneficial relationship to the two channels. "(Rui Shang Online)