The "flattered" campus marketing of Dahua Marketing

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Internet age Marketing, "quantity is not much, there is a price wins", the huge flow of the group is not necessarily the biggest power of enterprise or electric business development, only the conversion of these quantities into value can realize effective marketing, effective marketing is the most important marketing model of Internet era, this guide Internet enterprises to fine and market segmentation direction, More and more companies are starting to focus on the minority groups in the market, for minority groups to provide specialized services, so as to achieve greater development in the gap, the campus is the Internet enterprises for the group positioning and marketing of the professional "battlefield", more and more Internet enterprises to merge across the region, so that the campus of the land "flattered."

Market Group "favored"

In the campus marketing, the main face is the vast number of student groups, these groups of young vitality, curiosity, the ability to accept new things larger, therefore, the major enterprises in the campus to launch round after round of marketing competition, according to 58 Media Advertising Alliance statistics, with the continuous expansion of China's higher education, the scale has been growing, There are more than 25.36 million college students in our country this year. For businesses and businesses, this is undoubtedly a huge market to be excavated, and the consumer power and spread of the market group is unprecedented, compared to other markets, the closed campus market is easier to establish their own brand dependence and brand advantage, through simple marketing to participate in the continuous lifting of the student community appetite, This is why the school has become the major internet companies favored even "pet" reasons.

Spread of the Circle marketing

As far as the campus market is concerned, the campus is relatively closed environment, students ' consumption ability and consumption level are displayed in the enclosed market environment, and the students ' knowledge of novelty and experimentation is more extensive, which is more and more important for promoting the development of marketing. Student groups are busy learning and community activities, the external information capture is not rely on television, radio and newspapers and other traditional media, mainly rely on mobile phones and the internet, which is very beneficial to the marketing of Internet enterprises, and, students mainly through exchanges and Word-of-mouth to carry out the spread of things, This is to build a brand in the school's influence is very advantageous, the spread between student circles let more Internet marketing Enterprise "opportunity".

"Volume change" effect "amazing"

The inherent characteristics of the campus community, the control of the new things and the overall relatively closed campus marketing environment and the spread of Word-of-mouth marketing, for a large number of enterprises for marketing points out the road, and, through the whole circle of marketing, the capacity of the campus flow is very amazing, In particular, cross-border marketing, based on student group positioning, will bring more offline traffic to the enterprise in a wider context, at the same time as a fashion group, students on the use of online social tools also for online marketing to open the idea, through the online publicity can build more solid student fans, through sponsorship, The famous school community activities can enrich the campus life better, and provide better reference and development for the development of the follow-up market and the Campus roadshow.

Although the size of the campus market is not particularly large, but the campus marketing fully embodies the "enrichment is the essence", through these small micro-group marketing process, as far as possible to open more markets, through student group marketing better realize in a group of communication and Development, and, The university's Cross-border marketing will focus more on the development of the campus brand, through this joint model of the Internet virtual economy and the real economy integration, a better student consumption of the tide.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!