The Internet thinking kingly way: get cock silk of the world

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Why do you have the world? meaning is the service and products that enterprises do not want to meet the so-called senior users, should be to the wider user community, because the power of the masses is great. In fact, a long time ago, there is a sound easy to understand the words: to the broad masses of people loved. Because in this society, the number of cock silk is huge, the thing that cock Silk likes obviously has the biggest this characteristic, so will have such a saying: The core value is "cock silk economy".

The concept of "cock-Silk thinking" that we put forward, in more economic terms, in particular, it is a kind of "grass-roots" product thinking mode, which is based on the Internet as a platform and a medium of exchange, with grassroots demand, small micro-supply, low cost circulation and network transaction as the user's demand. "Cock Silk" as a network language, in addition to its banter and self-deprecating meaning, more full of a self-realization of the social mentality, this mentality is not only self-deprecating, there is an inexplicable incentive. Just as all "cock silk" will often dream of the "reverse attack", in the Internet increasingly popular in China, "cock silk thinking" cohesion of countless "small" power may one day really can become China's economic growth mainstream power, this is cock silk economy.

A survey published in April 2013 found that the number of "cock silk" in the country was over 526 million, which clearly excludes the elderly and children. This data shows that in whenever to a certain economic ability of users, Gaofu, Bai Fumi only a few, the rest is a lot of cock silk. "Cock Silk" this term is a temporary scenery unlimited, and derived from "cock silk economics", Enterprises began to study "cock Silk" in the virtual world to meet their communicative needs phenomenon. For businesses to "get cock silk of the World", and China's internet industry has been playing free card and Low-cost brand started, unique "cock silk economy" characteristics, such as the most successful equipment end cock silk case-millet.

In fact, before the birth of millet, almost everyone thought that the iphone has become an arcade in China, but in fact, many people spend a few months of salary to buy an iphone, and a larger group of people are just yearning. Millet accurately positioned this group, lets the performance, the brand, the price realizes the perfect unification, once won this group, is to see the group which cannot buy, they thought the millet is not inferior to the Apple's feeling, because does not compare the price also to be able to compare the performance, although many people did not use the iOS, But they don't care what the difference between the two operating systems is, they have the simplest point of view, which is that my millet is much better than your Samsung. But in fact, Millet's ambition is bigger, the new red meter mobile phone further cut prices deep digging low-cost market, those who are not willing to buy millet group is obviously more than not willing to buy the iphone, millet can continue to use Low-cost Plus performance plus brand to capture the original cottage machine market.

Why to say that the cock silk of the world, cock silk economy why so prosperous?

First, the most grassroots demand. "Cock Silk" are favored more is a kind of inexpensive, convenient and fast consumption experience, do not worry about the high price, shop bullying, and do not have to squeeze a lot of buses shuttle among many shopping malls to compare prices to find goods, but do not have to do anything to big cities to buy small cities do not have products, this is the grassroots demand. At the same time, there are more personalized, minority needs can be achieved through the Internet, information asymmetry is effectively resolved. There is a demand for the market, there is a market income.

Second, small quantities and small amount of supply. This feature includes two aspects, one is small sales, the second is small batch production, this point in the Taobao platform is particularly prominent. Taobao sellers of the establishment of the platform, reducing the opening of the capital threshold for the hands of the labor force does not have too much capital to provide open shop operation opportunities. and the supply of small amount of sales, initially mainly from the production capacity is strong, weak brand capacity of small and medium-sized enterprises. The ability of these small and medium-sized enterprises to sell abroad is at a disadvantage, and they are often hard-working, pay attention to reputation, keen to capture market dynamics, catering to the needs of the vast number of users. These countless "small micro-power" together to form this cock silk demand for the market, greatly expanding the supply capacity of the market. Because of these fragmented content exists, so in the competition more intense, cock silk demand can be a lot of satisfaction.

Third, the circulation cost is lower. From now on the booming of the express industry can be seen. To 2013 years of "Singles Day" online shopping for example, logistics and transport mainly by four logistics companies to bear: Shentong, Yuantong, Qualcomm and Rhyme Tatsu. People with experience in online shopping may find their differences from high-end logistics companies. The courier of these logistics companies is often a young man who does not have uniform uniforms, rides electric cars or drives a minivan, and relies on memory to calculate prices, relative to a uniform working uniform and an electronic equipment operator. And with the increasing number of online orders, a lot of relatively cheap labor into the city, for this Low-cost logistics provides the possibility, which provides for the demand for cock silk in the flow of possibilities.

Four, the transfer to the Internet side, such as Millet company, only 30% of the channel online, while others rely on the millet network to maintain. Internet technology provides a relatively free market for the main body of economic activity, which reduces the transaction cost to a large extent, which is rich in the taste of the silk. To cock silk, such a pattern is the simplest and convenient, also satisfies the cock silk to the entire transaction demand.

In short, cock silk economy can hold up half the sky, mainly because of this economic model, "cock silk" demand, "cock silk" supply, "cock silk" circulation, as well as "cock silk" unique trading end is cock silk economic core, for "cock silk", the demand is very simple things, do not have Gaofu that high standards, higher requirements, Just need to meet his low requirements.

So, cock silk easy to meet, also easy to pay for less expensive items, at this point, the most understand should be Alibaba, balance treasure is designed for cock wire service. Ma Yun once said that he does not do banks, do the bank more trouble Ah, approval difficult, but also to control the risk, for Alibaba, put the seller's small loans can also, but do not be able to do the bank. But Alibaba did not say not to do the banking business, Mr Ma once released words: "If the bank does not change, we will change the bank." "According to the" 28 rule ", banks only need to serve 20% of all users of the rich to get 80% of the market income, while the remaining 20% in the number of cock in the hands of 80%. This is the power of cock silk, each person's hand is not much money, but not too small together.

The sad thing is, Dick Silk put the money in the bank to make a current account to earn a small change even the pressure of inflation can not bear, only to watch the rich people buy high income wealth management products are told the threshold to a pair of the astronomical figure silk. Cock Silk can use the money on weekdays even a little nervous, let alone to take out some money to fry stocks, buy funds, it is impossible. But isn't dick the one who can't manage money? Tens of thousands of of the input is not the pain of Dick Silk, so, in the cock silk also want to experience under the feeling of "income", balance treasure appeared.

Balance treasure claims that there are 1 dollars can enter, low threshold or simply no threshold, its main focus is high return and high liquidity, so success attracted the attention of the cock silk. "100,000 yuan deposited in the ' Balance treasure ', annual income of nearly 4000 yuan, and 100,000 yuan a year's demand deposit income but 350 yuan", such a calculation of the law and propaganda language so that it is very tempting, since June 17, 2013 balance Treasure officially on the line, in less than two months time, the scale of funds to break through tens of billions of dollars, Although only 20% of the money in the hands of cock, but the use of good, no worse than the bank.

Balance treasure to cock silk temptation more than this, there is: easy. Dick Silk can not experience the rich go to the bank to buy financial products to fill in a variety of forms also arrogant feeling, so the balance treasure to give the cock silk another feeling, that is, easy to draw an account on the line. You know, the inertia of the cock, or the inertia of the rich and the inertia of the cock silk is different concept, the rich people like to go to the bank, and Dick Silk hand money is not much, and not to see the bank. The high fluidity makes the balance treasure becomes convenient, today the cock Silk wants to buy the thing, directly may use the balance treasure the money, no more deposit, but also low risk, money is Alipay advance, as for the fund behind and Alipay between what, can be the next day to pay the money to the treasure with our cock silk on the matter, anyway, I have bought a thing, The money is paid.

This is the balance treasure of the cock silk Place, the Gaofu do things, but also to the cock silk experience, even feel also let cock silk Gao rich handsome. Therefore, the balance treasure is so powerful now, so that cock silk for the product is particularly important to speak.

This article is released by http://www.diankeduo.org