The key to the successful promotion of the "truancy Network" in the future social networking

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Yesterday in Jinshan website navigation home Hot News column to see such a message: "College students ' own" truancy nets ' 3-month registered users up to 500 people. At that time was very shocked, how to skip class can be so openly on the internet? Such a website in the network quickly jump up red, really let people want to find out. Driven by Curiosity, I Baidu a bit of "truancy network", search to related results of about 77,000, and, this information is basically reproduced in the form of major media sites and industry forums, provenance from the Chongqing Evening News reporter Luo Jing a press release, and concentrated in 24 hours included. Read the relevant reports, its official website "Le escape guest" just recently was included in Baidu.

The first time the site was opened was around 12:30 yesterday, when the visit was very slow. When I refresh the home page around 12:50, the direct "Service unavailable", the estimated webmaster I did not expect to increase the number of visits so violent so that the server crashes it.

Today, pay attention to the relevant reports, netizens talk about diverging, have the students of the unusual idea of the heart sigh, and even ready to invest in the site, but also sound to shut down the site, after all, truancy this kind of thing on the Internet is equivalent to the university education mechanism a loud slap.

A careful study of truancy network, with Renren's interface function is basically similar, in addition to group functions, personal space, log, photo albums, activities, games, voting and other functions, the most eye-catching place, than the seemingly provocative "truancy" such words. "Truancy Nets" then launched the "change course" claim is a section of their own not interested in exchanging a section of interest in the class.

And according to the report: "' truancy Nets ' founder for Anhui Normal University sophomore student Zhou Zhenpeng." Previously because of curiosity founded ' truancy Nets ', Zhou Zhenpeng felt, as a student social networking site, ' site to have a catchy name, fun, lively ', so chose to be able to attract the attention of the ' truancy network ' as the name, and in the early publicity used the ' truancy action ' words. The growth of the membership at the same time, the ' truancy network '-oriented questioning let Zhou Zhenpeng rather worried. ”

In order to guide the public opinion to the positive direction, the founder has always emphasized that his website is "student community". However, the student community is not a small concept, if only the student community as the ultimate location of the site, you can do renren? After all, any site must have its own characteristics as the core competitiveness, in the Torrent Yong into the network environment to survive. Now it seems that a small number of truancy positioning clearly touched some of the bottom line, webmaster I am not worried about whether the site will be closed. What do you want to do? Perhaps it is a feasible way to lock down a student group and then relocate to the site.

With the heat of Facebook and Twitter, it is not hard to predict that social networks will become the mainstream of the future of the online world, and its further development should be towards niche circles. Before a big environment is yet ripe, everything is in a "chaotic" state, and the greatest interest is still in how to follow and learn from it. And when this big environment is already relatively mature, according to the marketing principle, it is time to segment the market. We can win survival and development by grasping a segment market and serving small groups.

Subdivision, niche, and personalization may be the key to future social networking. This article is from the home of http://www.baiduhome.net/Games, reproduced Please specify, thank you!