The reason why the stationmaster can't make money is because of lack of these ideas

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Before I write this article, I really need to ask you a few questions:

1. Have you made any money?

2. What are you doing now or technology?

3. Have you thought about the meaning of your work?

4. Have you ever wondered why you didn't make any money?

5. How long are you going to live like this?

I would like to know whether we have ever thought about such a problem, why we have done so long or a chain of Commissioners, editors, promotion commissioners, SEOer, marketing specialist, etc., and even more advanced some become a SEO supervisor. Every time I do less work than others, hair outside the chain and the article is not less than others, but their own sweat has been holding the lowest wages. and others every day not many things, have time to others out of a planning scheme, wages is thousands of or tens of thousands, is really our ability not.

So, I reasoning found a lot of webmaster ability is very strong, such as a competitive keyword, he in one months or even less than one months will be able to do the first page of the keyword. However, their income is very few, sometimes friends a party are not dare to say that they are a webmaster. Since we know such a problem, we have not found the root cause of the problem, I think this problem is not the root of personal ability, but in their own thinking and strategy. So, find out the source of the problem, we use what method to solve, this is the most important, but also the most want to know things. Today, I will share some solutions with my own thoughts:

First, the change of thinking mode

Speaking of this mode of thinking, I think we all feel that their thinking mode is right ah, when the boss let me do keyword ranking time, I will modify the structure of the site to meet the search engine crawl rules, and then set the corresponding keywords, to add content to the site and publish the chain.

There is no denying that there is nothing wrong with all these things, and that we are doing very well. However, have you ever thought that we do these things for what? Some people say it is to rank, some people say is for the flow, and some people say is to improve the collection of search engines. And in my opinion, we do these things only one purpose is to make money, then how do we make money, it is just through the keyword ranking home, let the user to click on the consultation to the last single, into a single after we can make money.

Not really, we can change the mode of thinking, we think in the opposite way, all you do is to allow users to buy your products, since you want to sell your products, you should go to know your users are through what way to buy your products, is it through the search for those key keywords to buy your products? Besides, You think of several key words to sell the product, your competitor also thought of. As a then, the product of the dozens of companies are competing for these key words, and then the key words to improve the competition. You will find that you have worked hard for so long, the key words or not on the home page, the company's performance has not significantly improved, the boss of his work is also very dissatisfied, you have lost confidence in the industry.

What I want to remind you is: Is this the only way you can go? Can you choose another way to do it, find something that your competitor has not done, and then play it to the extreme so that even when someone knows it, he doesn't do as well as you do because you've become the boss of the industry.

Speaking of this, I give you a simple example, our company has served a customer, this customer is to do the insecticidal work of enterprises, specifically for large and medium-sized companies kill pests. Then, the company's boss is also the same thinking to do marketing, he gave us the request is to kill pests, cockroaches, kill ants, kill mice these words to do Baidu home page. When the customer made such a request, I asked the customer such a question, what is your company's characteristics? What is the object of your company's service? If you don't know anything about it, how can we do marketing for ourselves? Say not to listen to point, you even put these keywords all do homepage, their company basically also can not receive a few telephone.

So what do we do? 1, to understand the characteristics of customers, that is, the core competitiveness, the slogan of their service is to kill thoroughly, green anti-virus, free maintenance. 2, analysis of their own clients, it includes schools, hotels, factories, restaurants, cafes, government agencies and so on. After this analysis, schools, hotels, restaurants, cafes, government agencies to meet the requirements of their green anti-virus features, using this feature targeted to do the promotion, play their own a green antivirus brand, there is no need to do those few competitive words, and their customers are also very accurate, Does your company have a bad performance?

Second, the change of marketing strategy

The marketing strategy is not how much your technology is, but how good your strategy is. Your ad is not a stiff push to the customer, but let him get more ideas from your products, such as "brain platinum" advertising should be aware that they do not blindly advertise their products are good, after eating can let the elderly longevity, but through such a product to convey a love and filial piety, Their advertising words "honor parents ' brain Platinum."

Their ads mercilessly stabbed the modern youth's soft rib, so that more no time to see the parents of young people get a kind of comfort, want to let parents use this product after the body better, but also show their filial piety. Isn't that a good marketing strategy? Why didn't you think of it? That's because you've been standing in a technical perspective to promote your product, more to render your products how good, after using your product will be how. Do you think anyone would believe that? I don't know, I thought you were liars!

There is also an example I want to say here, now many do website construction companies are in the proposed a slogan, to help enterprises build a marketing-oriented website, and this slogan shouted particularly loud, but the effect is not imagined good. So how do we change this phenomenon through marketing strategies? When our customers do not understand the marketing site, we can ask customers such a question, you do the purpose of the site for what? The customer's answer is definitely to make money. So how do you keep him when your users enter your site? This requires your site to speak, and these words can attract your users, so that your users on the site to find their own useful content.

So this talking site is your selling point, other companies to do a good job of the site is only a display of the role, and your site will talk, can seduce your customers, so that your customers take the initiative to pick up the phone contact you, even if you do not call, he may leave some information on the site, I hope you can help them solve the relevant questions, so that your site will play a role in marketing.

Today, because of the relationship between time, I said so much first, we can digest. Maybe, some of the methods I said would be useless, or people would say I tried all these methods and didn't see any effect. All I can say here is that it doesn't necessarily work for all industries. Want him to work, that should be based on the characteristics of their own industry analysis, through the industry analysis and investigation to find a corresponding solution. Maybe, we will have many questions after seeing our website, here I don't say much, because our website is now being revised. I hope you will retain the next Web site at the time of reprint. Thank you for your support! Of course, you can also add my micro-letter further communication, my micro-signal: Iyanju article author: Liu Jinxian. Now Zhengzhou Hope Fung Technology Co., Ltd. 's Web site: http://www.zzwfkj.com.