Thinking and innovation of network Marketing from "Beast and Beast Door"

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Has not been remembered how many beautiful door events, from that year's wooden beauty, to the Angel sister, to today's Beast Beast Door, these years seemingly every year without the beauty door event. For a time it attracted a lot of attention, Professor Klein thought, common ideas or routines, roughly as follows (if there is a brick-making, it is a pleasure):

1, a friend of the blasting material (by the planning side play)

2, netizens generate interest, the fencing side a little bit of impressive baggage (part still by the planning side play).

3, the topic began to constantly upgrade and in-depth. Netizens produce hot discussion. Some people start to be the main character of the attack, some people comment on the matter involved, some people began to question whether it is hype behavior. Of course, muzimei that there will be no many real netizens questioned sound, has not yet been verified. After all, the net friend should be still very pure, also not too be fooled.

4, after the Netizen's "long-awaited", the event leads out to publish the so-called statement and so on behavior. And then aroused the hot discussion of netizens.

5, the last netizen found, was fooled. So some netizens decided that they could never be fooled again. But after years of practice, this decision is hard to achieve. After all, the current network hype means is really impossible.

From Baidu, Google's search volume, Baidu, etc., can be found, whenever this event occurs, the attention of netizens, that is not generally high. And the hype of the fencing party in the whole incident, always play the role of guiding public opinion.

From the network marketing perspective, the instant power of the network hype is indeed very strong. So there are less network marketing people, often in the rankings of Baidu, such as the ranking before squatting. Once a favorable hot spot, immediately take the opportunity to follow up. So, there was this scene. On the one hand is the topic of network hype in the hot, attract n more eyeballs. On the other hand is the network marketing people, in the use of this event to achieve their own goals. The two gang are striding forward, not lively. Finally, the kind Netizen discovers, own young pure heart to be hurt. And the two men laughed.

Although it is now the eye of the economy, but Professor Klein University of the internet speculation on the follow-up, it is necessary according to their own actual situation, the speculation on the difference between the treatment of events. If you do the entertainment site, use this kind of event to follow up hype, may be a good choice, even you can plan similar events. But if you do is a more formal site, I do not recommend the line. Imagine, if such events with the Royal network, or giant network entertainment nature of the platform to hook up the relationship, users may be more understanding. If with Alibaba, Jingdong Mall, china Shop Net, VANCL, China Chemical Network and other well-known E-commerce site to catch up with the relationship, that is what effect? self-evident.

Animal Beast door is red, online already someone started to say this is a hype incident. Is this event going to be like the general formula that the author starts with? Whether or not the Beast-Beast Gate incident is a network hype, Professor Klein wants to say:

1, the network hype is very strong, netizens very hurt;

2, hype routines too obvious, perhaps innovation is the way out;

3, the network follow-up hype appropriate line, enough.

Professor Www.ejudo.cn of the University of Clay welcomed the exchange of bricks. Qq:136753535-q Group: 9993628-email:mydotcom#sohu.com download Please retain the author information and the source of the article, thank you.