Those who let Millet CEO admire and do not admire the company, how to do marketing?

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Abstract: Millet admiration and do not admire the company what? From the "participatory sense: Millet Word-of-mouth Marketing Internal handbook" can be illustrated in the book.

In the "sense of participation: Millet Word-of-mouth Marketing Internal Handbook," a book, Millet CEO Li Vanchang mentioned several internet technology companies, especially their marketing strategy for a long or short analysis, including millet admiration, there are millet do not admire. Thin goods to have some meaning, write to share with you.

Millet admired those companies

Jinshan

Jinshan is the originator of China's software industry companies, but also Millet chairman Lei and CEO Li Vanchang old Club, can get the admiration of millet is understandable. In the "sense of participation" in the book, Li Vanchang in addition to WPS and PowerWord more highly praised, the Golden Hill at the time of the marketing approach also relish-that is called "Land and Air" in Lebanon, "the storm-style marketing."

Specifically, "Land, sea and air" refers to the overall market momentum + ground troops under the line of Communication + road sales channels of cooperation, first the concept to do enough, and then through the market to enlarge the sound amplification to make a huge marketing event, and then use a variety of sales channels to pay close attention to sales. In this approach, 1999 Jinshan had "red genuine storm" in the name of three months sold 1.1 million sets of PowerWord.

Back to see today's millet marketing strategy, is not some Jinshan shadow it?

Every guest

Every guest is also "Lei" one of the companies, but 2010 years of every guest set off the fast fashion storm, it is worth millet and a lot of internet companies admire-although every guest now charm no longer.

Li Vanchang admire every guest, one is the media resources are focused, the second is the spokesman for the road, the third is "explosive product" strategy. Especially the 3rd, and Millet's explosive strategy is actually very similar. 29 Yuan every customer T-shirt and 69-yuan canvas shoes, although not every customer products, but almost become a synonym for every guest.

Today's millet, explosive product strategy to carry out more thoroughly, almost all to play to create explosive products, can be regarded as a customer explosive strategy upgrade bar.

OPPO

Li Vanchang in the "sense of participation" in the book does not directly point out the name of Oppo, just call "flagship music mobile phone brand". But even so, he is still unable to conceal his praise for the domestic brand.

Strong media Resources Integration (the title of almost all the Guardian's music, entertainment), Big Superstar Endorsement (Leonardo), International brand packaging (Japan and South Korea fan), the main is the two or three-line market, which is the most surprised and admire the most.

Li Vanchang Frankly, millet choose today's brand strategy is actually also helpless, the meaning is Oppo has chosen the road and success, otherwise do not rule out millet will also go that way.

Of course, the "sense of participation" in the book mentioned beats, Google, Apple, Alibaba, Beijing-east, Shun Fung Express and other companies are also admired millet. Millet "strategy to go to school Google, products to school Apple" is also an open secret, here needless to go on.

Millet don't admire those companies

Huawei

For Huawei, Li Vanchang in the book did not say more, but "more than the world's top 500," the slogan expressed deep disapproval. In his view, the Internet against the large and full, millet use intuitive and perceptual propaganda way, far more than Huawei itself shout slogan "is not only the world's top 500" something interesting also more effective.

In recent years, as a representative of the traditional handset manufacturers, Huawei consciously unconsciously pushed to the front desk, often be taken to represent the Internet mobile phone camp of millet to do comparison. Li in the "sense of participation" in the book does not mention the Charm clan, did not say Samsung is not, to the decline of Nokia and Motorola also no sarcasm, but the Huawei came to such a comment, the intention is very obvious.

The transition period of Microsoft

The Microsoft listed as millet do not admire the object, must be added in front of the attribute, PC and PC Internet time Microsoft, the achievements are obvious to all.

Microsoft misses the mobile operating system, which Li Vanchang seems to be a closed software development model, that Microsoft does not develop products in a fast iterative fashion, but that it is ready to publish after it has been done, so that even if Microsoft sits on thousands of of thousands of developers, it cannot keep up with the Internet/mobile Internet.

He believes that the millet Miui "Orange Friday" fixed weekly update, the period of extensive absorption of users ' views and feedback, so that tens of millions of users into a "product manager", is the Internet age product development kingly way.

Overall, the millet in the "sense of participation" in the book named the Enterprise, the vast majority of millet admiration, at least in a certain aspect of millet is desirable. Among them, the same for the Lei Department of Jinshan and van, the most influential millet.

Source: Baidu Hundred; Author: Zhu Fei public Number: zhufei101.