Webmaster do a good job of network promotion focus, take a road of their own

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Walking in the numerous messy, free and open Network World, as a network promotion people, in the short of surprise, surprise, Marvel, but inexplicably feel we know more and more, the network to promote the difficulty is more and more small, the road is more and more confused. Where is the road of network promotion? The cries and the hesitation had in the heart unceasingly interweave. Network promotion, take a path of their own. I said.

① positioning mainly includes the promotion of positioning and personal positioning. Remember there is a saying: "What is important is not where we stand, but the direction we are headed." We have to work towards that. Positioning is illusory, but our efforts will be closer to the goal. ”

What is the promotion of positioning? To put it simply, it is to clarify the idea of promotion, to determine the theme of a promotion and the big direction.

The importance of positioning is that it lets us know what to do, what to do, how to do, and so on. At least, do not let us lose our way!

② resources mainly include promotional tools, forum resources, network connections, navy and so on. The old saying goes: "False horse, not the foot also, and to thousands of miles, false Ji, not water, but the river." The gentleman is not born different also, good leave in the thing also ", in this era of integration resources, resources is to help us to promote the success of the external force. We have been saying, if there is a good relationship between the webmaster, to find them to change a few high PR friends chain; We have been talking about occasion promotion, public opinion promotion, etc., are not all in the use of resources? Resources are the tool that makes the network to promote the multiplier.

③ method method is not important, it is important to use the method. Learning makes people more capable of thinking, thinking makes people more available (the method I'm talking about is using the method of extension). For example, we often talk about the soft text. Everyone knows, the network promotion of soft text promotion is very important. But we know, the method is good, important, useful? The important thing is how to use the soft text to promote this method. I'll take the soft text to promote an example, how to write a soft article? How can we go to the fire? We can analyze, to understand the Tianya, Baidu and other large forums, those who compare fire posts, why the fire? Where is the fire? In fact, some things look more and feel. According to my personal summary, a soft article to think of the fire, from the content of the view: first, we want to make clear that we write the purpose of this article, and secondly, we want to know our audience of this article is what, we third, to understand what our audience needs to see what content; We need to know that our article can not meet the needs of the audience, the five, we can meet the needs of the outline, around the outline. I think that's the way.

④ album in firepower, focus on breakthroughs. When the quantity is paved, the quantity is paved. Don't bother when you shouldn't shop. I always think that good network promotion, not really rely on a wide net to do, but to follow a direction, a field focus on the main energy to do. In the past, we have to correct the heart, pain and even insult tieguanyin harassment, Tieguanyin finally swept the north and south. Perhaps we are in some degree also particularly envious of Tieguanyin QQ group promotion, Tieguanyin and not from the network in every corner of the wide net-type promotion, most people are from the QQ group know Tieguanyin. This is the benefit of being a professional and doing fine. Also like posting, send a lot of attention to the content of the post, but also top not a hot post. thousand strokes exhaustion, inferior one strokes uses the fine!

⑤ intentions Here, I think I am more inclined to refer to the heart of the thoughts and feelings, into the promotion of the object. Because I think, the promotion of the highest level is to promote ideas, exchange feelings! The purpose of promotion is beyond the promotion. Do not promote, the audience will not think we are doing promotion. Perhaps this is very close to, we often say that the promotion should be soft enough. Because most people from the nature of the direct hard to promote, is a feeling of disgust.

Then, in the network promotion, we can give product ideas, brand ideas. Instead of promoting a product, we promote an experience, an idea, or a way of life. McDonald's advertising is not to promote Hamburg, it is to promote the children can bring happiness, promotion is a good memory. Coca-Cola advertising is not the promotion of beverages, but the promotion of a healthy and upward spirit, known as the American Spirit. Maotai advertising is not the promotion of wine, but history is culture, the promotion of China's 5,000 years of history. If we focus on the product when we promote it, the audience will assume that we are promoting meaningless, worthless spam ads.

In addition, promote your emotional. Because, people are emotional animals, may cause us to love or hate, accept and reject the reason is not the same, but the result is an emotional response. The emotion embodied in the promotion is the cultural meaning interreligious of the product which has the esthetic attribute, is the product in the feeling and the emotion to the audience's influence and the touch, is the product and the audience establishes the intimate private dialogue effective way. A product is through the emotional exchange and into people's lives, and people to conclude a profound and lasting relationship. Therefore, the emotional elements for product promotion to provide the spirit of the foundation, let us promote the product has character, life, charm, charisma, and then can be affiliated with the audience, and be accepted.

Network promotion, do their own positioning, and manage their own resources, with a good way to their own, focus, the intention to take a path of their own. I have been subconsciously, repeated countless times. This road or near or far, or right or wrong, I self-righteous walk ...

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