When marketing is cobwebs only the naked essence, marketing master mysterious Halo is about to be unveiled

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Recently on the network rumors of one thing, a network marketing godfather was suspected of selling hundreds of millions of. The news analysis of the entire operating process is the MLM system, the difference is the use of charging marketing courses. Course fees are high, but few of the students who actually get the results are wasting money and learning nothing.

This is a common phenomenon in China, set up a master halo, set up a number of curriculum system, immediately began to promote sales. Many friends want to learn marketing, often spend a lot of money to participate in many marketing courses, buy a lot of books, video CDs, repeated watching and learning, and even the classical theory of copying, reciting. When preparing for the college entrance exam, although so diligent, or 90% of people can not learn the "marketing" landing, can not be applied to the actual.

People can't figure out what's going on. There is speculation is the learning of the marketing system has problems, learned knowledge is useless. The film "Farewell" There is a saying is very philosophical: understand a lot of truth, still have a bad life. Marketing is also so, know a lot of marketing knowledge, still learn not marketing.

We all know that there are two schools in the marketing industry, one is the theory of a wide range of brand marketing, the other is to pay attention to the actual combat of the direct duplex marketing. How does marketing at the top of the world's universities teach? Although there are many theories, but more attention to practical operation, will carry out the simulation of business activities, so these university students can sign up to the world's top 500 companies to become market director and other positions. And the direct duplex marketing, more is a teacher to lead the student in the market direct fencing project, the final student can leave the teacher Dudangyimian. This is clear, the real marketing is not learning, only through personal experience to grasp.

There is a saying that has also done a very good interpretation, "precept is better than example, example is inferior to teaching." But many people do not understand, too much attention on the outside, like what teachers, books, courses, etc., resulting in the inner emptiness, but increasingly confused. "The five colors are blinding, the deaf is deaf, the population is cool, the 畋 is crazy, the rare goods are a nuisance" is the truth. The surface of the school a lot of things, but like mess in the head, not tidy up a clue, let alone apply to the actual. This study marketing, 35 time have no big achievement, because did not learn the marketing essence. And over time the master will have a new curriculum, as long as they do not uncover the essence, students will continue to be confused, let alone get results. This is the crime of marketing training school. In fact, not only in the marketing field, there are too many Chinese people can not find themselves, lost in the night.

The reason why China's good voice is so hot, because singers insist on very painful, it is difficult to find other people recognition. A good voice while telling the story behind, but let the audience feel like to see their own, soon aroused the resonance, so good sound suddenly become the highest-rated program. followed by mentors, like the brightest stars in the night sky, to guide them, to grow rapidly in just a few days.

The same marketing does not require a guru, but a mentor's guidance. As the saying goes, master lead the door, practice in the individual. Marketing is very simple, the role of the tutor is to simplify the complex things, marketing cobwebs, revealing the essence of the rest of the disciples need to understand in the experience. Really allows you to make your marketing skills rapid. Instead of creating a bunch of marketing knowledge to keep you in mind, do not explain the truth behind marketing, so never learn marketing.

So what is the nature of marketing? No marketing, only human nature. This sentence I believe that everyone will not be unfamiliar, but it can be said that most marketers do not really understand human nature, think that some psychological, human nature books, NLP and other external knowledge can understand human nature.

If this is the case, why not directly study psychology of these subjects, but also to learn marketing why? The psychology of experts can not be directly engaged in marketing work?

True human nature is not so, and very simple, finally return to life, return to the person above. The Moral Scripture records: "So to body view, home to view the home, to the township, to the state, to view the world." The meaning is to understand people through self-cultivation, through Qi family and understand the family, through the control village to master local state, through the country to understand the situation, through the world to listen to the voice of the people. Thousands of years ago, Lao Tze has already made the wisdom clear. Human nature is the same, must first self-cultivation learn to behave themselves, understand themselves, only possible to understand others, understand anyone, the ultimate understanding of human nature and marketing, which is also the self, is the "Chinese good copy" letter teacher spent many years deep in Buddhism and traditional culture after the original human weight.

Such marketing is the real return to human nature, return to the person. This time, what marketing, what copy all easy, marketing Master's aura is no longer mysterious, you no longer need other teachers. I often share a sentence: In fact, the scope of marketing and copywriting is very small, more important is to find themselves, so that life is not confused, the future no matter what to do is very easy. Only in this way can really let life no longer confused, start their own life, do what they want to do. At the same time you will understand the whole world, truly become enlightened marketing free person.

To the end you will find that there is no marketing, really can jump out of marketing to see marketing, you will surpass the marketing guru. At this time, you shoulder a more important mission, to lead more marketers to return to their own, out of the plight of marketing, enlightened marketing, become a marketing free people. Finally, we will work together to promote the development of small and medium-sized enterprises, to help the "Chinese dream" of the realization.