Yu: We should remain in awe of the "non-internet" battlefield

Wen | Yu talked to you about the Cross-border topic, and today I would like to add another point. In the past 2014, the term "City dream rate" reached a peak in public opinion, many traditional businesses, plus the "Internet" attribute, such as "Internet phone" "Internet Car" "Internet catering" and so on, your market value can be multiplied 10 times times. The internet opened a door, breaking the space and time information asymmetry, the door behind the "non-internet" industry appears. At this time we seem to see the new blue sea, think the opportunity is huge. Because everyone in the Internet competition in the Red Sea, has been ravaged for many years, not easy to have a breathable place, want to go in. What do people in the traditional industry think about the Internet? It is said that these people are "scourges", do not obey the rules, get mobile phones, television do not make money. It is at this point in time that I think we should stay calm and think about what our internet people lack. In fact, if you can take a different view of Cross-border business, you will find that the situation is different. Here are three examples. The first company, Alibaba. Alibaba in 2014 created China's largest market capitalisation record, the "City Dream rate" the word to play to the extreme. And this company's main business-E-commerce, is actually "electronic" plus "business", in the end "electricity" important or "business" important? If it is "electricity" important, why Baidu, Tencent in the field of electrical business did not succeed? Another example-millet. In the field of Internet mobile phone, in fact, bat, including 360, have done mobile phones, their internet is more weak than millet? Millet is able to kill, I think the core lies in their understanding of the mobile phone than other internet companies to be more profound. In fact, although Millet and Ali are starting from the Internet, but the ultimate core competitiveness of breakthroughs are in the "non-internet." So today we are faced with huge cross-border opportunities, we should think that the Internet will increasingly become a standard, as a attributive rather than a subject. Like more than 10 years ago in the enterprise, typing or a career, but now this ability is very common, no longer become a core competitiveness. The real core battlefield will be transferred to the "non-internet" field after the Internet is popularized in all walks of life. Of course, this is not to say that internet thinking is not important. On the contrary, it is necessary to have both Internet and non-internet genes for cross-border business. Internet companies to solve the problem is how to enter the real economy, rather than internet companies to think about how the Internet, less than any of the. Finally, the question of how two abilities are built. In fact, every entrepreneur is struggling for two things: run fast, run long. The internet is the ability to make cross-border businesses run faster. Because the first law of the Internet is free economy, first the product free, to ensure that users use the threshold is low enough, and then quickly follow the iteration according to feedback, using new technology to improve the user experience, the rapid expansion of the scale. So the internet is an essential thinking, a metaphor isThe human body, responsible for making you "run fast". But "run fast" may not be able to achieve the final success. The ultimate business is to see who "runs Long" and has "soul"-that is, the mastery and understanding of those traditional professional competencies. This is established in many fields, such as electricity quotient, internet finance, Internet automobile and so on. Last year, Lei gave me a Tesla, and I opened it. I feel that the internet is enough, but the professional ability of the car is not enough, need to strengthen to really let this new car develop into a long-term industry. Overall, in a nutshell is "don't let the body lose the soul", please keep the non-Internet awe. When we internet people into these non-Internet areas, the understanding of these industries and the implementation of the ability, we need to be open-minded to study seriously.