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—怎樣在Title中有效的使用關鍵字
Title Optimization - How To Use Keywords Effectively in Your Website Titles
文/流浪詩人
Placing keywords in titles of your web pages is essential in order to obtain good organic search engine rankings. Whatever text you place in the Title tags of a HTML page, it will appear in the title bar of a web browser such as FireFox and Internet Explorer. The title of a web page can be considered the most important place to put keywords in every search engine optimization pla n.
把關鍵詞放到網頁的Title中是獲得良好的有機排名的重點。 無論你在HTML頁面放入什麼樣的Title關鍵字,它都會出現在你的瀏覽器的頂部。 在每個搜尋引擎優化的計畫中,網頁Title被認為是最重要的使用關鍵字的地方。
The words that you place in your title determine how search engines may decide to rank your web page on their organic list ings. Most search engines view the title of your web page as a direct indication of whether your website is relevant when someon e does a search.
關鍵字在Title中的放置決定了搜尋引擎怎樣在它的有機清單中為你的網站排名。 當搜索者輸入關鍵字的時候,大多的搜尋引擎會把你的網頁Title看做是否和搜索內容相關的直接指示。
To optimize title effectively, you need to place unique title for each page of your website. The title of each page must be relevant to the content and keyword phrases used in that particular page itself.
有效的優化網頁Title,你需要為你的每一個網頁提供唯一的Title。 每個網頁的Title必須與網頁的內容和使用的關鍵字相關。
One good technique of title optimization is to use a combination of words and phrases for different pages so as to drive d ifferent kinds of targeted traffic to your website. By doing this, you are able to optimize more keywords and thus getting more traffic for the different services and product s offered on your website.
一個有效的Title優化原則是不同的網頁使用不同的關鍵字組合,這樣就能夠為你的網站獲得更多的不同的目標客戶。 這樣做的好處是,你可以優化更多的關鍵字,從而給你的網站服務和產品帶來更多的有效流量。
One common practice of website owners is that when they first design their websites, they place their business name in eve ry title of every page. Not to say that placing business name in the title of a page is bad, but it should be done with combination of keywords th at you intend to optimize. By just putting your business name, you are wasting valuable title space that can determine whether you rank number 1 or n umber 1000 in Google.
當站長在設計網站的時候,一個普遍的實踐是,他們把自己網站的名稱放在每一個網頁的Title中。 雖然這樣做不能說不好,但是最好是在你的網頁Title中加入你想要優化的關鍵字。 如果只放網站的名稱,就浪費了Title的價值,Title決定了網站在Google中的排名是第一位還是第1000位。
A better way to put your business name in your title is to place important keywords phrases at the front of the title and ending with your business name. Take note that the front of the title is very important for search engine optimization and make sure that you place the mo st important keywords at the front. In this case, you will stand a higher chance to rank high in search engines, as well as displaying your business name for branding purpose.
在網頁Title中加入網站名稱的最好方法是把重要的關鍵字放在Title的前邊,然後以網站名稱結尾。 注意,對於搜尋引擎優化(SEO)來說Title的前半部分非常重要,所以一定要確保Title的前半部分使用的是最重要的關鍵字。 這樣,你就有機會在搜尋引擎排名中獲得良好的排名,同時對你的品牌戰略也有很大的説明。
With good planning of title and basic on-site optimization, you will be able to rank well for keywords if the competition for the selected keywords is not very tough.
如果關鍵字的競爭不是非常激烈,有一個好的Title優化和頁面優化計畫,會使你的每一個關鍵字都獲得良好的排名。
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