10 suggestions on website ranking and weight

What does the ranking depend on? Many webmasters have been talking about the word "weight", but the weight in the actual SEO is relatively general, not as straightforward as "content is king, external chain is king, let the webmaster know that as long as the original high-quality content is published and the exchange of high-quality external links can be done, I will learn from my experience in these years, this article will show you how to comprehensively increase the weight of your website through some aspects that you may understand but do not have system operations, some methods may not be noticed and are also proposed here.

1. A domain name with a long history

Domain names are the first step in website construction. An old domain name with a good history must be more important than new domain names in the same situation. This is a significant ranking in Baidu, as a result, many people who have purchased websites have requested to build websites for more than X years, which is well indexed. Do not assume that they want to buy many sites for continuous development. In fact, they just took a fancy to the website creation time, after purchasing the domain name, you can redefine the keywords for other sites and quickly obtain the ranking based on the advantages of the old domain name.

2. Good server speed and stability

One of my websites ranked first in Baidu's search term for several years and earned a lot of income. However, in January May this year, the filing number was canceled and had to be changed to a foreign server, in this process, due to debugging reasons, the speed is good or bad, and the connection is also quite unstable. In the next Baidu update, the keyword ranked the tenth place, and continues until now, therefore, a fast and stable server is extremely important. If an independent IP site is used, it will gain greater weight recognition from Baidu.

III. Detailed contact information

Many webmasters do not add website contact information at the bottom of the website or other locations. This is not desirable. Today, network security is becoming more and more important, the detailed contact information makes it easier to obtain the trust of search engines and users. Here, the webmaster can write all the contact addresses, landlines, and service mailboxes, this is the development path of a trusted website.

IV. Complete the relevant documents

As an enterprise operating website, whether your certificate photo is uploaded is complete or not is also one of the ways to obtain the weight. When users browse the website's documents, they will virtually increase trust and reduce the bounce rate, the completeness of contact information and documents is also the trend of standardization of network management in the future, and the search engine also has a good identification.

V. Real filing number

The website ICP filing system is a mandatory measure in China and a prerequisite for the validity of websites. Websites without ICP filing numbers are illegal websites in China, A real record filing number is conducive to user query, while a website with a real record filing number can be placed in a data center in China. It has unparalleled advantages in terms of speed, stability, user affinity, and spider crawling, the future of websites without ICP filing is unknown.

6. Stable and updated high-quality original articles

If the content is king, it is the foundation of everything. Without an original article, there is no foundation for the building. Therefore, it is especially important to do a good job of original content. In the original content, we need to do the following: the update frequency is stable, the update quantity is stable, and the original quality is stable. If a network company with high editing capabilities can become Baidu news source with high-quality content, the weight will be rapidly improved.

7. Stable and reliable high-quality external links

When the external chain is king, the content is king's supplement, and the content is the foundation of the building, the external chain is the external structure of the building, a good external chain is more than ten garbage training levels, during the link exchange process, you should pay attention to the new, well-recorded, and high-weight links of snapshots, and the neighborhood in the near-Zhu's red ink. Do not exchange informal sites. This may lead to accidental injuries due to "similar content.

8. Unique website style

Today, CMS and various website programs are perfect. It is very simple to build a website. We have already said goodbye to the era in which programs will be written to websites, in this case, the cost of building a site is quite low, and it is especially important to break out of the market. Therefore, it is not shameful to "take the initiative", but what affects you is the spread of the same code, in the face of code that spider robots hate, your website will only be "everyone". Therefore, you can design a unique style template for a flood of programs, it is also one of the ways to increase the weight of itself. Of course, the style should be accepted by users.

9. Make a good user experience from the user

Website creation is not for spider robots, but for humans. Robots have unparalleled wisdom. It is your fault that others will not come to your site for the first time, because there are few people who do not know the weight, the second time you don't come to your site is still your fault, because you cannot provide what he needs, that is, the user experience is not good, a website must do a good user experience, it provides users with professional, convenient, and secure services.

10: the foundation of everything is the website itself

The website itself is the foundation of everything. The content should be legal, the articles should be of high quality, and various labels such as H1 and STRONG should be used well. Good breadcrumb navigation and good building of internal chains should be ensured, it is the internal reason of the website. This is the root of everything.