25 ways to add quality content to your site

We already know that the quality of the site plays a key role in Google. Senior Google engineer Mattcutts in his blog many times that "quality" is critical to Google, both content and connectivity.

However, creating content and connections does not necessarily have to undergo a painful process. Site builders are starting to look at how to organize content from some point of view. So let's open up innovative thinking and think of all the ways to add quality content to your site.

Please remember the following points first:

-You're just being limited by your own ideas and your website. Try to explore in a completely different direction.

--Your site should be written to your customers, not to you. The site content is not written to search engines, they are not your target group.

-Think of your site as a complete picture, a life-breathing whole. It will continue to grow, not stagnate.

Now we're getting to the point: Quality content for the target group.

1, Event Calendar . For real estate sites, it can be used to showcase new open house information, for online bookstores, can be used to introduce the book signing, the author meeting, etc. for the collection site, can be used to introduce the latest party activities, etc. ... Make sure that visitors can add their own events to the calendar.

2, Map . Consider building a map for real estate sites, hunting/fishing sites, camping sites, hotels, or any other outdoor leisure site. Add content at the bottom of the map to describe the map and illustrate its intent.

3. Pre- Sales/after-sale experience . It would be great if your customers could write a short paragraph about the product or service you are offering, or explore the benefits of your product/service. You can put them on the website as a proof of success.

4, from the customer's picture . You can set up a special place for existing customers so that they can post their pictures and logs on your website. This method is more suitable for vacation sites, leisure websites, marriage websites, baby websites, photography studios and so on. Think about what to do on the Halloween site? What about the flower site?

5, fill in the Color painting online . Play with your imagination. If you make some holiday items into a coloring picture, the children can fill them out before the journey starts and post them on the online section. At the end of the trip, their parents could post pictures and diaries of their vacations. In this way, a holiday memorial "website" (actually built on your website) becomes a sign of your holiday site. How will they use this "website"? They will tell their friends, grandparents, uncles, aunts and so on. They will connect to this "website" somewhere else. You can use the signboard as a unique core selling point to compete with your opponents. You will have access to past customer connections and future customer browsing. You will win the edge. If the site can be a child's article, you can think of a lot of ways to add color painting, or a similar creative activity for children.

6,blog or Forums will certainly add new content to the site.

7, an article or a new page that interests your target group. Write the new content regularly-your goal should be 1-2 pieces a week.

8, in the station home page to display expert questions and answers . Ask an expert to answer questions, and then post a question every week on the home page (or put it on a daily basis, free control). Make a searchable archive of the previous questions and answers on the site.

9, product evaluation . If your industry has products or software that needs to be evaluated, consider writing a fair review article. Publish Articles to your website and online publications. Readers will always be interested in a complete and impartial evaluation, because the author is biased to list the advantages and weaknesses of the product. If you are in the scenic spot business, how should "evaluate"? What products will you use as an expert? Why?

10, small hint . If your product or service is suitable for a small hint, write a series and post them on your website. As a news letter to send. Invite readers who use your product to write tips/tips, and if they submit them, give them some discount/discounts on other products.

11, frequently asked Questions . Frequently asked Questions (FAQ) are what your target group wants to know. When you receive a question from a reader, add a new question and answer in the FAQ so that it remains updated.

12, the use of manuals/guidelines . People like to read manuals. If you're selling toilet parts online, why not write a guidebook about how to install toilet toilets in the bathroom? To facilitate your customers, there will be a steady stream of guests. Write a series of manuals for use. Make a "toilet Superman" on the Internet. Look, it doesn't seem glamorous enough, but you'll be highly focused and able to turn your website traffic into sales, and you'll be more glamorous than the Internet.

13, can solve the actual problem content . Why do people visit the Internet? To find information or to compare shopping. If you can solve these problems for your visitors, help them achieve their goals. For example, you're selling a little oriental blanket. Your potential customer may be looking for ideas on how to decorate her office. Her office is very small and she wants to add some color. Most of the walls were occupied by windows and metal bookcases. If you create a series of content/pictures to show how your oriental rugs can solve her problems, one example is the long-shaped oriental carpet. These include not only pictures, but also text describing each problem and giving a solution. Your potential customers will naturally find your page from the search engine.

14, historical data . This assumes you are selling steel pipe. What is the history of steel pipe? Create a page to give a special introduction to its history. In fact, you should also create pages about the following: comparison between steel tubes and copper tubes and other types of metal tubes; why rust, how hard the steel is, and the actual value of the steel pipe (how the steel pipe is used in nearly every building, etc.); the life of the steel; and so on, all of which constitute a plate, Will be a very valuable component of the entire site.

Attention, the problem comes. Are these content valuable to the target group of steel pipe companies? Imagine a target group: vocational education training courses throughout the United States. It's a good resource for them. If they are connected to this site, they are. edu's website, is it going to give the site a high degree of connection popularity? Think about it. We are talking about quality content and quality connections.