6 Big questions for product managers

Product managers sometimes do product is very confused, do not know what the products they do, sometimes half-time or encounter problems in turn to think about what they do, what kind of users will go to use, users will like it ... When all this trouble around yourself, only to find lost in the product circle. Of course, do not rule out a lot of product demand from the market, from the Boss Knock Board, but you are product manager, when you can not persuade yourself, this product is still worth to continue to do?

Do product first six ask yourself:

First question: What is your product positioning?

1, what is the product?

Do you want to do the product is used by users or consumption, to meet the needs of users? How to meet the needs of users? As a product manager needs to know what the product is, how to meet the basic needs of users, and how to grasp the needs of advanced users.

2, what kind of products?

Plagiarism or innovation? This is in the hands of the product manager, but how many product managers dare to use their own salary and boss innovation? A lot of product managers rely on experience to support a series of products, when encountering new opportunities for innovation, whether dare to use, ask yourself, want to do what kind of product, I believe Steve Jobs has made a good example for many product managers.

3. Where are the values of the products reflected?

Is there a successful product without a user? Is it a successful site? What is the value of this product when you want to be a user-accepted product?

4. What is the core function of the product?

A product that can impress the user must have its unique place, the product will eventually only go to perish, the core function of the product will be the most direct way to impress the user, and other functions will revolve around the core functions, can be used as the core function of the soft demand, but must have the core function of the product.

Second question: Who is your product competitor?

1. How many competitors do you have in your product?

How many competitors are there in the country and how many competitors are there abroad? " Know that, the Hundred war is not idle, competitor analysis for your product positioning, user group analysis and so have a direct relationship, how many potential competitors, competitors into the same field of the barriers to how thick, it is worth your thinking.

2. What is the difference with competitors?

What is the function? User Group?...... Solo dancers never know where their flaws, in such a big stage, you how to do with competitors have a clear difference, how to make your product easier for users to remember, easier to let users use, it is serious to distinguish the difference between the opponent.

3. What is the business model of the product?

The business model is a vague concept for many product managers, and when you don't need to be responsible for the value of your product, you rarely pay attention to the business model of the product. From the point of view of product managers to think about the business model of the opponent, from the strategic, market, users and other different angles to analyze.

4. What are the plans for our products?

When you recognize a competitor, what advice and opinions do you have about your product? Recognize the merits of others, face their shortcomings, put forward product changes, suggestions, originality, profundity, this should be you recognize the opponent you should do.

Third question: Where do your users come from?

1. Who will be your user?

Products are user-oriented, why users will choose your products, what kind of people will use your products? Identify the user community, mining potential users.

2. How many types of products do users have?

Classification of users, for different users have different classification, especially for wireless products, different users have different mobile phones, a brand has different systems, for the user's classification is particularly important to the user the best product experience.

3. What are the user behaviors and characteristics?

Different users of the product use time, location, frequency, habits, consumption and other behaviors are different, the characteristics of users, how to correctly distinguish user behavior and characteristics, carefully analyze the characteristics of user behavior, from the details.

Q: What is the long-term product planning?

1. How many users do you want to keep?

A product to retain users must give users the best user experience, solve the challenges users encounter, the product line may be short-term access to a lot of users, but also how many long-term users left? beta-beta, leaving users with some expectations, do not take their users as bait, users first.

2. How much market do you want to occupy?

IE from the earliest of more than 90% of the browser market to now only more than 50% of the market, is bad? No, IE9 is obviously back a lot of IE before users, market share will be the key to evaluate the success of the product, but do not market for the market, do not set too high a goal, step by step.

3. Where is your product consciousness?

A good product manager must have a sharp product awareness, something for some, rather than some immature ideas to stifle in the cradle, the idea of landing can be this product needs, innovation is only part, plagiarism is not a bad thing, but do not stop your product awareness.

Question five: What is your product business model?

1. How do you make money for your products?

There is no forever free product, how do you make money? advertising, value-added services, search engines ... These can become your product business model, how to make users willing to pay for your products, at least not to let users feel that you are a "dishonest business."

2, the product business model users accept it?

When users don't pay for your business model, do you still insist? How big is your business model for user acceptance? How many users are leaving because of the product's business model?

3. Is the product business model consistent with the company's development?

The business model of the product is often made directly by the high-level company, is it consistent with the company's development, is the company's short-term development goal or long-term planning?

Q: Are you ready for the job?

1, what kind of attitude?

What kind of attitude do you take to make a new product? Is it passively accepted, or is it passionate? Many product managers for a lot of products that do not like the rejection, products need to have feelings, product without emotion product Manager is not a good product manager.

2. Are you ready to work overtime?

Product Manager not working overtime? I've heard a lot of product managers say that they often have to work overtime, and I am also a regular overtime person, progress control, communication often in overtime, will be and product manager communication. Product Manager, no overtime? It doesn't seem to exist.

3. Ready to be hit?

Hit the market data hit, the user's pick "thorn", boss of the KPI pressure ... Be prepared to be hit, the product manager must have a strong heart. In the face of any possible product problems need to be patient, careful, a heart that can never be defeated.

Buns

Original address: http://www.pmtoo.com/chanpinjingli/2014/1119/7081.html

6 Big questions for product managers