7 Tips for structuring corporate Blogs

Architecture

Last period talked about many large enterprises have their own blog, as a promotion or intranet use. How can companies play the function of blogging better? This time we will focus on the function of outward promotion.

1. Blog is not a press release

We have had too many opportunities to get in touch with press releases every day, sometimes even press releases directly to save time. Although the press release has fully prepared data and description, but since you can read the press release elsewhere, if you still put these PR articles on the content of Blog,blog becomes completely boring.

2. Do not hand in the public relations company

The atmosphere of the blog is more personal, also more affinity, easy to approach. Therefore, enterprises to join the ranks of the blog, you should be responsible for the content of the writing.

In fact, after building a blog, in addition to writing content, but also to look at the user's response, and to respond to the reader. All of this should be borne by the enterprise itself, can be the most direct access to your company's services or products of the most interested in the community.

3. Laugh Remonstrance

The biggest vitality of the blog is feedback, so do not turn off the comment function of the blog service. When you post an article, your readers (including those who support and oppose it) will also come and leave a message.

Praise is certainly good, but sometimes there will be criticism, even malicious talk, but do not mind. Criticism can make you progress, and a malicious response will not cause too much trouble, because your supporters are going to be unfair to you.

Never walk out on your own, "theory" with those who are hostile to each other, because it will only make your blog a place to scold and fight, not a tool to promote service. If you want to delete some people's comments, but also to do a public point, otherwise it will bring bad results.

4. Short content, often updated

This theorem applies to any website, and blogs are no exception. But every time the article is not too long, catch one or two points, write two or three paragraphs of text, it is enough.

Remember Kiss's law? Keep it short and stupid. Customers are always stupid, you are too long, people can not fully absorb, as simple, let your message spread away easily.

5. The right content

Although the blog's personal style is relatively strong, but its content must also be relevant to the theme. The Content is King. Only good content can attract readers. Only the right and relevant content can turn readers into customers. If your blog post is only Shing month, no matter how exciting, there are many readers respond, they will not become your guests.

6. Top Secret? Let him be exposed.

In the Internet world, there are often rumors about the secrets of businesses of all sizes. Rather than let people hype your company's secret, as a profitable use, it is better to share some secrets, so that readers more accessible to your business.

Of course, the financial status or personnel changes such as the secret is not convenient to "public sharing", but the product of new features, services, the idea of exposure on the blog, but can be a good idea, let readers contribute their ideas. Grouth Natural wide benefits, in fact, many enterprises blog has become a contribution to the idea of new services or products of the garden.

7. Review results

We can use some of the search engine or tools designed for blogs to check the effectiveness of the blog. How to check? And watch let's.

article source: http://www.azuremedia.net/tech/history/blog/001246.html