A few guesses about Ali doing the search

One is the power of the field of invincible hegemony, one is already been stirred up the chaos of the search market. Now the Overlord is trying to stir up the muddy waters by launching a new search engine online. Whether it is a failure or not, everything is still unknown. However, this does not prevent us from further conjecture.

Ali recently launched the Aliyun search engine, which is Alibaba after Jack Ma announced the departure of another major event. Therefore, the network on this matter is also divergent views. So Alibaba this shot, what is the intention? We may as well leave all doubts in this confusion and listen to Song Congming this nonsense.

Ali in the field of electric business has always been a solo show, although now the domestic electricity business is very hot but really call the money is only this one. So in the electric business industry has always been the image of the benchmark appears, but is such a benchmarking enterprise now to get involved in the search. In song Smart to come, most likely is the following two reasons: one is Ali's own development has touched the ceiling, traffic growth is becoming more difficult, so hope to grasp the search engine this important traffic entrance.

The second reason is the arrival of the big data era, Ali hope that through search engines to more fully understand the search behavior of netizens and shopping habits, needs and so on, so that they can adapt to the needs of netizens in time. Next, let us say in detail:

Master the Flow entrance

Although the current domestic electric business environment is becoming mature, and Ali and its Taobao, cat and other Internet enterprises have become a key brand in the field of online shopping. But throughout the domestic electric business environment, the current domestic net purchases reached 193 million, and the current number of Internet access in the country has already more than 500 million. It is not difficult to see that the number of domestic online shopping is still not up to half the number of people on the Internet, that is, the domestic electricity business development still has a lot of space. And with the Internet in the domestic popularity, the number of Internet will be more and this space will be larger.

We look back to Ali, Ali's Taobao and the cat in the 2012-year double 11 period to set a daily sales of 19.1 billion of the miracle, and in November last year has already completed ahead of the trillion sales targets. But it also reflects in some way that Taobao is likely to have reached its heyday, fearing a breakthrough in the future.

And there is an old saying in China: be in a good way. Obviously, Ma Yun is even more aware of this reason, from the repeated major adjustments in Ali we can not be difficult to see this. Ali today has become a mature brand in the online consumer, but on the Internet users, there is still a great online market has not yet developed, and how to let these users understand and use Taobao (CAT) is a great problem.

And the search engine is still the biggest traffic gateway on the Internet, even though the market is messed up. But nothing was fixed, and no one could say Ali would be the next 360.

Master the vast numbers of data

Schoenberg's big data age has mentioned that big data has penetrated the business world and become an important tool for enterprise development. And the collection, collation and application of data has become increasingly cheap in the big data age. And for Internet companies, collecting customer data is the cheapest and quickest way to search engines. Therefore, for the electric business enterprise such as Ali, master more user search data can be more conducive to its user behavior, consumer demand and so on more in-depth, meticulous analysis, lest it in the electric business development of high-speed road lost advantage.

To increase the number of users to retain users

Regardless of Ali do search the ultimate goal, we are most concerned that Ali do search on the end rely on unreliable. Although the search market is now in disarray, it is a very difficult bone to chew. Therefore, Aliyun search is not reliable or an unknown.

However, the current Ali's further breakthrough has become its primary problem. Tencent recently made a survey of three or four-line city netizens, according to the survey showed that the three or four-line city's online shopping potential is huge. These netizens have to want to try the idea to the net buys, but the payment is tedious and so on some user experience problem becomes its biggest trouble of net shopping.

Therefore, for Ali, whether it is to master the flow of the entrance or master the vast number of user data, is only a way to increase users. What Ali needs to do, in addition to adding users, is to keep the user in mind.

This article author Song Congming the original content by the graduation thesis Net: http://www.594wm.com, reorganization A5 First reprint please specify.