Recently, I am helping enterprises to do network marketing and web site planning related work, also have no time to take into account what the chain or the site included snapshots, so there has been a while not here to communicate with you some of the relevant experience to do station optimization. We all know that in the last Friday, Baidu had a big update, which led to a lot of industry rankings disorder, and many of the rankings declined, but that situation has not been maintained for a long time, quickly improved and recovered.
How are we going to deal with this kind of problem when we have such problems, and how do we explain this to our own clients or our bosses? How do we explain these issues to our clients?
First, we need to say why we encounter such situations, what are the causes, and how we should avoid the recurrence of these similar problems in the future. For example, the site suddenly appeared to open the situation, we should go to the customer to introduce my site is in the maintenance period, so will appear the site can not open the situation. The site ranking suddenly dropped, a short time down too quickly, we need to do? Is this a normal update of the search engine or is it caused by human factors? These are all we need to explain to the customer, the customer understand, prove our work is effective.
Second, as a new station we need to let customers understand or recognize our service concept, why customers choose us, and not other companies, because it is our value concept or our good service makes them feel more acceptable. In this respect we are focused on Word-of-mouth marketing. For example, everyone asked me what is the concept of network marketing, first of all, in my opinion, I do are well-known enterprises, may have been our business is unknown, but, after our network marketing, let our corporate visibility started, corporate brand created.
Third, the site's overall positioning is what? The site should choose the domain name from the time, we should pay attention to choose what kind of domain name is more suitable for the future development of enterprises, how to let the enterprise more visibility, these are we are in the construction of the station need to consider the problem.
Four, a successful marketing team is very important. Many stationmaster are alone, perhaps a person ability is very strong, but a few stationmaster or a team operation, so in this case, want not to succeed is also very difficult. Today, the first network marketing official online, thank you very much for your support and help, but also hope that in the future we go further and farther.
What specific technologies and tools are needed to build popularity?
1 All-round network marketing strategy, such as we can through the soft Wen marketing strategy and Word-of-mouth marketing strategy is the 2nd above my focus.
2 through Baidu's own products to promote network marketing and optimization, such as the construction of Baidu Encyclopedia, building Baidu know, Baidu Bar and Baidu Library, etc., are our common network marketing strategies and means.
3 print media promotion, newspapers, television advertising publicity, through these points can let the popularity of the better to build out, more people understand us.
These methods, I engaged in network marketing since a summary of experience, I hope to be able to give the vast number of webmaster friends in the network marketing on the road to help.
Article from: Nanjing website optimization: http://www.pptui.com.