About Baidu Google's accurate matching analysis

For Baidu and Google's differentiated optimization, I believe that a lot of stationmaster have their own experience, today, I also hope to share some of their experiences in A5.

To come to the point, first of all we have to discuss is Google and Baidu for accurate matching distinction, I am doing English site, my site is the VOA online keyword listening, the VOA official website, then we look, Baidu and Google on the two keywords different ways of treatment.

　　

In Baidu, we found that VOA online listening is considered a word. Please look carefully, VOA is not highlighted, explain Baidu for this word, biased to do not split, that is, Baidu calculation, more tend to calculate the VOA online to listen to the weight of the word, rather than calculate voa+ online listen to the weight, so you can guess, Baidu optimization, combination effect as accurate match.

Let's look at Google:

　　

As you can see, VOA's online listening to the news is highlighted by the Scarlet Letter, which suggests that Google tends to split VOA online into VOA and online listening, two words.

This also validates my argument that Google tends to participle and calculates the weight of each word. And Baidu tends to exact match.

Then use the rankings to explain the problem.

Search the VOA official website, my site ranked second in Google, while in Baidu in the 12th, the difference is that my interface did not appear in the VOA official website exact match. Baidu is sensitive to exact match, so the ranking is not good, and Google will be the VOA official website split into the VOA and official website, so that my site in the VOA high weight, led the VOA official website rankings.

I try to add exact matching factors to the site, Baidu rankings are indeed constantly improving. In the title, there are some words of the exact match, can indeed immediately bring the long tail keyword, so, if you webmaster outside the chain is not too much, but also want to have a good ranking, suggest more research on the exact matching problem.

So, summing up to everyone this point of view, for Baidu SEO, we as far as possible to optimize the word as a whole more than a few times, and for Google, we can not rigidly adhere to this, you can use the combination of the way to do rankings.

I do not know what kind of attitude you hold on my point of view, you are welcome to contact me to discuss together. I qq:651121588

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Thank the A5 platform, thank you webmaster reading.