Actual combat: How to build a marketing management and analysis platform for enterprises

Companies are making a lot of business data every day, which reflects the company's production and sales status. Marketing analysis is based on the extensive collection of information materials, using a variety of qualitative and quantitative methods to help management decision-making analysis, better for the development of marketing work services.

In general, the Marketing Management Analysis system contains the following basic requirements:

① Flexible report design, adapt to each region, the situation of the reporting needs, to meet the needs of enterprises to quickly respond to enterprise conditions;

② Visual data presentation method to help enterprise leadership to quickly interpret the contents of the report;

③ A diversified data analysis dimension to help companies discover the implications of data.

The foregoing is done, and the following begins our actual combat:

(a) Introduction of enterprises:

The leading role-Qingdao Hai Li Mei Tatsu Co., Ltd. was founded in 2004, is located in Qingdao Jimo Road 1626th, Qingdao, Hai Li Holding Co., Ltd. and the world's top 500 enterprises, Japan, Wanda Wang Co., Ltd. established a joint venture, May 18, 2009 restructured into a limited company. Company registered capital of 150 million yuan, the main business for home appliances parts, automotive parts and micro-motor, motor parts development, production and distribution; precision mold development, design and manufacturing.

(ii) The background of building enterprise marketing management and analysis platform:

The company's information construction is mainly SAP, but the defect is not flexible in the presentation of the report, can not meet the company's existing business needs, the need to build a reporting system, that is, from the database to take the number, generate reports for leadership inspection and review, for the analysis of business conditions.

(iii) module planning of the marketing and management analysis platform:

1. Sales Index of stock company

2. Multi-dimension analysis of yield

3. Comprehensive analysis of the monthly production of linear body

4. Comprehensive analysis of Futures arrival

5, the proportion analysis of futures orders

6. Statistic analysis of Futures order quantity

(iv) Selection of software tools:

The above mentioned that the company's informatization construction is mainly SAP, but the defect is not flexible in the presentation of the report, so the use of easy to operate, display a variety of effects, technical Services good report Tool sail soft Finereport.

(v) The results of the marketing management and analysis platform built using Finereport show:

1. Sales index of the stock company: real-time analysis and presentation of data graph combination

2. Multi-level form analysis of the yield of American reach

3, line body monthly output comprehensive analysis table

4, the arrival of the United States Tatsu Futures Analysis Summary

5. Delta Futures Order ratio analysis

6. US Futures Order Quantity Analysis table

Actual combat: How to build a marketing management and analysis platform for enterprises