Amoy return network and you discuss the site of the three types of keywords (next)

In the last article Tao Tao return network and you discuss the site of the three types of keywords (on), and you share the navigation key words, mainly emphasizing the construction of the brand and how to obtain the flow of such keywords, and then on the content of the article, continue to share the transaction and the type of keywords and information categories. These two types of keywords and navigation key words, we need to pay attention to the focus is also different.

Trading Keywords: trading keyword refers to the user has a clear intention to purchase the keyword, these words are similar to the long tail words mentioned above, such as "TV 51 promotions", "which site has the cheapest quality smart phone," and so on, the word every day will be a lot of search, according to statistics, This type of keyword search volume and navigation class keyword similar, accounting for about 10% of the total search volume. This type of keyword business value is relatively large, the user has completed the comparison of goods and research, just looking for a suitable seller online, from the transaction is only one step away, so the conversion rate is higher. Therefore, when optimizing this type of keywords, you can consider making a project. The priority is placed at the highest, at the same time, such keywords in the page distribution must be very clear, preferably in the shortest possible time to guide users to the purchase page. For example, the following image is a lot of users to search for the transaction category keywords:

　　

Information class Keywords: the scope of the information category is relatively broad, most of the keywords on the internet belong to the category of information type keywords. From the literal meaning is not difficult to understand, as long as it is able to provide users with reasonable information is the keyword is the information class keywords, this kind of keyword does not contain the obvious purchase intention, also does not like the navigation class keyword to have the explicit website directivity, but it occupies the traffic is relatively big, generally can reach 80% or so, for example "weight loss method "," mobile phone movies "And so on, this kind of keyword optimization is more difficult, the competition degree is bigger, the change form is more, usually the user is out of still understanding the demand, the commodity research stage, possibly the user searches a keyword, sees the search result and the difference which oneself imagines is too big, will not go to many clicks, and continue to change another keyword search, so, this kind of word conversion rate is not high, but the clicks are very large. To do this kind of word optimization, it is necessary to layout a large number of content page content, regardless of whether the user ultimately buy, as long as they can attract the site to let him know that your brand is successful. If the site has good navigation and color scheme, so that users look comfortable, and reasonable prices, or to a large extent to promote the user to buy, can greatly improve the conversion rate.

Okay, this article will be here, the main and you share the transaction type of keywords and information types of keywords, plus the focus of their optimization attention, I believe that through this article can let everyone on their website keyword classification and layout has a clear understanding of the site's keyword is not your brand name, is not your home page of the core keywords, but contains a lot of categories of words, for different words best to deal with, the means of optimization are also different. In addition, we must learn to insist that the site will not be able to profit in the short term, often need a period of accumulation, in this period, the content must do a full. Amoy Return network Here I wish you webmaster all smooth operation of the website, smooth money!

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