An interactive design initial experience of a new interaction

Interactive design Experience Series is that I am engaged in interactive design more than half the time in the work and self-learning accumulated some of the thinking and experience, but also on their work this year to obtain the growth and harvest of a summary. Suitable for primary interaction designers and students interested in interactive design reading, a lot of missing places want to communicate with everyone.

Interactive Designer This career seems to be the beginning of some companies in China in the past few years to emerge slowly, is at a stage of development. There have been little introductions and training about this career. And these two years as the "user experience" more and more used in product design and business development, interactive design is also being valued by more companies and enterprises, although many bosses still can't tell the difference between the UI and UE, there are still many companies, interaction and product managers are the same person, interaction and vision are the same person.

In China, there are only two schools with interactive design: Jiangnan University and the Hong Kong Polytechnic University. And I, as a professional illustrator of the design of the interactive new, after graduation did not go to do art and not to be illustrator, but with their own interests and a little luck into the industry, now I have been a half years of interaction designers, although not in a large company to participate in more challenging projects, But still in this six months in their own work and practice accumulated a number of experience and experiences. The reason why uppity here and everyone to share their initial experience of interaction, not because of how much cattle experience and how successful projects. From the confusion wandering from graduation to the present certainty of self-confidence to adhere to the choice of interactive design this career as the beginning of my future career, all the way of choice and thinking, and constantly break through and break themselves, every challenge and growth, sentiment and firmness so that I have a courage and responsibility here and we share together to grow, Hope to be the first to enter the interactive design industry or interested in joining the new people in this industry a little advice and inspiration, but also to their own engaged in the interactive design of the industry since a summary of it, welcome everyone to make brick spit groove, and I exchange.

　　What does an interaction designer do?

As for the explanation of the interaction designer, citing the author's passage to his friend in "The Broken Cocoon into butterfly": "I am a building designer, but I do not design a house, I design Internet products, such as product structure, information level, the use of the process." "This may be a bit hard to understand for most people who have never been exposed to the industry, so I'm going to compare it to the interaction designer by comparing it with the visual designer that most people know, and then try to solve the problem with a couple of examples," he said.

Begin by understanding the difference between the GUI (visual designer) and the UE (Interaction Designer). As a beginner in the interactive design industry, there will be some confusion on this, and I have struggled to think whether to give up the interaction to continue to do vision or continue to adhere to the original choice. The reason is that, first: in the work, interactive designer products are generally wireframe, flow chart, information architecture, interactive documents, such as visibility is not so strong product, most of the time is used in research, and team members of brain violence, thinking analysis, drawing. Like this.

But the work of the visual designer seems to be more interesting, and the result seems to be that everyone has a say, and they can make a comment based on their subjective feelings, such as the following posters:

is not very pleasing to the eye, but after the appreciation, in addition to praise the designer's ingenuity and open the brain hole, but they do not seem to solve any problem for you.

So what are the differences between visual design and interactive design in content and attention points?

　　Interactive design of the Times of experience

Last weekend, I went to the tedxcaohejing Exchange Conference called "The Experience Person". The five guests present from their respective fields to us in their work in the process of how to "experience" in the implementation of the word to the actual project, so that the user's Word-of-mouth and commercial profits on the promotion. Users ' dominance is getting heavier, and a big part of the user's two-time consumption is due to whether the user experience is good or bad for the first time. Have to say, now is an "experience of the Times", then the interaction design in this experience in the era of what the value, in the role of what to play?

In the past, people's access to information mainly depended on television news, radio and newspapers to get information, which was the era of information in the past; The advent of the web2.0 era, the popularity of smart phones, 4G network coverage, let more and more people feel the mobile end of the network to bring us the convenience and access to information efficient, any news is no longer a single channel release, we get information more and more ways, we accept new things faster and faster, more and more new business model began to derivative, more and more Many of the normal users are being transformed, and what we want to know is immediately known, what we want to buy can also be found on the Internet, all the tangible intangible things are focused on a block of the electronic screen behind us to browse, and the most common way we get this information is the mobile phone, the mobile end of the integration service is beginning to become the portal, Becoming the best portal for connecting people and services is now a message in the Times. So in such a rapid flow of information, people more and more anxious, more impatient era, no longer will be willing to stare at a no hint and load the speed of the bar for a few hours, such as

And no one will be able to operate on a page that doesn't know exactly what to say or what will happen after the operation, such as

And let the choice of phobia you can not help chrysanthemum a tight design, this should be a lot of people look familiar

These designs are enough to make this baby's myocardial infarction, so what about the user experience? What can a good interactive design do? How can you avoid these heart-plug designs to improve your user experience?

Interaction design often seems to be mentioned with the user experience, so what is the user experience? Many people will use some obscure professional vocabulary to explain, in fact, the word is: "You use the product of the subjective feeling." "A good interactive design is naturally a design that can enhance the user's design experience, share a video here, tell you what the user experience is in three minutes, and then we'll talk about what the interactive design is doing." Links in this http://meia.me/course/168058

Then let's take a few of the most common examples to see how the interactive design is going to work.

The above is an intercept of a treasure on the web side of the purchase of a single product page, if this year double 11 days cat more than 96 billion of the turnover also have your contribution, first in a hurry to shout chop hands, first think about what the Ma Dashu home designers have done, why the shopping cart button will be suspended at the top, Why spend a lot of space to improve the user's trust, why the shopping cart and the collection button color is different? Those of you who have not noticed the small details are often the key to lead you to the alliance of the chop-hands!! These are questions that need to be considered in interactive design.

The above is a feedback reminder for the registration page of the micro-trust's public platform, where each operation to the next step gives timely feedback and explanations for the error input above, which makes it easy to know what I did wrong and how to fix it.

The above example should allow you to probably know how to differentiate between what is good interaction design and what is bad interaction design. And a good interaction designer, is able to help users efficiently and cheerfully complete the original task of the product, without any hindrance and shock, so that your product design more in line with the user's mental model. If you are a dealer, you need to know what types of users you are facing, what kinds of people, what kind of shopping habits, they are generally in what situation the most easy to make a purchase decision, what scenario is the easiest to give up. How to lead them to make decisions, how to make them trust in intangible goods and pay for it, these seemingly and interactive design is not much of a connection, often with the work of interaction designers inseparable.

The first part of the sharing summary is here, and the next chapter will talk about the challenges of the different stages of an interactive career and how many abilities and fast-growing methods the interaction designer needs to master. Although the ability to write is not good enough, but hope to be more or less to bring you some small inspiration and help.

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