Analysis of differences between baidu and google

I. Word segmentation method.

Taking the word World window leather network as an example, this is the name of a website and there is almost no competition. It is true that this word quickly came to the top of the two search engines. However, the word "world window" Baidu quickly reached the first place, but Google refused to show up on the second page. Google searches for "window of the world" are top-ranking information such as the window of the world browser. There is a "one" in the middle, but it is still top-ranking. Not to mention their high weights, Gu Ge will always give more opportunities to the new station, but the word World window of world window leather network is not ranked well. The reason for analysis is that Google's word segmentation technology, it regards world window leather network as a whole. After using the word "world window" to do some text profiling, the ranking has increased, and now it is the first page. Conclusion: Baidu Google word segmentation technology is very different. It can only be said that Baidu understands Chinese better. When Google does not know the word segmentation, it should use the link of the text to prompt it. This text can be used no matter whether it is outside the site.

II. Page recording

Baidu doesn't like websites because there are too many images and too few texts. Even though they are sending external links every day, the spider keeps visiting, but they cannot be indexed, so far, there are only over one thousand. Google has already exceeded five thousand, and is still increasing. The Baidu spider showed that the website was full of images and only had some text, so there was a blank space in his head. What is the content of this page? The text and text content will not be inconsistent, maybe it's a bunch of keywords, so I thought: Forget it, add some to the database tutorial first, and check if you want to release it. Google crawlers can see how the website is full of images. If you are insensitive to images but like images, check what the content is. If there is no alt, there are still some text. Let's take it out and let people look at it. Conclusion: Google is more tolerant of image sites. Even if there are not many texts, it will be included. Baidu should first observe the cycle before discovering exceptions, and there will be no more Google entries. There is no doubt that Google is better at accepting Image sites than Baidu.

3. Differences between external links

The number of Baidu's external links has increased rapidly, but the number of Google's external links has not been reached. The domain name Baidu has more than three thousand, and the link domain name Google has only five zones. However, Google administrator tools show that the number of external links is far greater than this. Some people say this is Google's intention to protect privacy. Is this possible. By the way, the next discovery is the external chain found by Google's administrator tool. Some of them are actually nofollow! I suspect that a link with nofollow can also increase the weight of the target website, but it does not affect the weight of the export site. At least the link with nofollow can still increase the access volume of Google crawlers. Back to the comparison between Baidu and Google, one of the two search engines is from one of my blogs, and both are top in the field chain, however, Baidu indexed the blog homepage, while Google included an article. Other articles of this blog also appeared in Baidu's external links. Some articles of this blog were found on the Google administrator's page. Conclusion: Baidu places the same importance on quality as the number of unexpected links, but Google places more importance on the quality of external links than Baidu. Google's internal link weight is relatively high, while Baidu's external link weight is relatively high.

4. Differences in text profiling

The difference between text tracing and text tracing is that Baidu Google has a different attitude towards text tracing. World window leather Network title is "world window leather network-bags wholesale, leather goods wholesale, the first professional leather goods manufacturers online direct sales platform ." I have been using the word "wholesale bags" to do text tracing. After a while, I found that "wholesale bags" were ranked first in Google's rankings, there is almost no ranking in the word "leather goods wholesale" without text tracing, and the word "leather goods wholesale" is much more popular than leather goods wholesale. However, Baidu's word "leather goods wholesale" ranks far better than bags Wholesale. Therefore, Baidu places more emphasis on general external chains and websites.