Analyze how to improve the value of website keyword from three aspects

The website keyword has no value will affect the key word conversion rate high and low. Webmaster in the choice of site keyword is mainly the flow of key words, in fact, this is a major misunderstanding, high flow and low conversion rate of the keywords abound, do such a keyword on a value conversion rate of the site does not have any significance, especially Taobao guest class, it is to see the conversion rate rather than the flow. Therefore, for the value of the site keyword, different sites should be analyzed from different angles, do not each type of site are valued keyword traffic rather than their own goal. Today I talk about how to improve the site's key value of several methods:

First, mining keyword search user group

Site keywords Good, there is no value, all see there is no user search these words, the search volume is not big, targeted strong and so on. So, to enhance the value of the website keyword, naturally, first of all to analyze the search for these keywords user groups, through the excavation of these users, analysis of their preferences, combined with local distribution and so on to sum up the factors, so that can effectively determine the keyword of their choice has no value, appreciation of the space is not big, In fact, for the site's keywords, most of the webmaster will not care what users search, all by the Baidu index traffic tips. And for how to improve the value of the keyword by digging the target user group, all feel is superfluous, in fact, many of the brand keywords are based on this method to achieve, like a 163 of mailboxes, users search this is to use 163 mailbox bar. And how to dig in the early days to use the mailbox user group? This is a key point in the value of keyword promotion.

second, the use of key words related to strong content

Know the keyword Search user group, then the next is through the combination of these keywords to update the content of the site, after all know the keyword of their choice is only the first step, more crucial is to search these keywords users can be satisfied with their own information, or when users search in, Find irrelevant that is not just a bluff user? and the user is not a fool, you play ignore the user of course also play off the exit. Therefore, for the value of the key words also need to use the relevant content to promote, so through strong alliances, nature can make the value of the key words to a higher level. Many sites are set their own keywords to some of the traffic is a bit larger, but the content is another kind of situation, this will cause the website keyword and the content does not match, the nature does not need to talk about the Promotion keyword value, for the search cited, this kind of situation is purely is one to optimize cheating, once discovers, What keyword value is gone. Therefore, for the update and keyword-related content is not only to enhance the value of the keyword, but also conducive to optimization, the search is more friendly.

third, set the key words in the chain outside chain

Outside the chain can enhance the ranking of the site, the same outside the chain anchor text can also enhance the value of the site keyword. For the site outside the chain of anchor text settings, most of the webmaster use their own most important keywords, in fact, this can improve the ranking of the site, but to a certain extent, the value of the key words also have the role of promotion, mainly in the anchor text you set the description of the form of the keyword. When a user sees his or her signature somewhere else, the most important thing is to show in front of them is to do hyperlink anchor text, for example, you are doing website construction, then the anchor text should be used is local add site construction, such as: Zhengzhou website construction, Guangzhou website construction and so on, Such a chain anchor text can not only enhance the ranking of keywords, but also will let users at a glance, naturally users want to find the same city site will visit your site, so, so that can make the keyword more valuable.

To set the key words inside the chain, mainly to let users deepen the memory of the key words, set in the chain, the keyword should be bold plus hyperlinks, after all, this can give users a visual impact, but also can be different from the overall article, and will not make the key words into the vast text, it is not so inconspicuous. The purpose of the keyword bold is to give the user a glimpse of the unique words, natural users will certainly be a deeper memory of the word. Therefore, the internal chain is mainly to allow users to deepen memory, in order to make users know the next search using such search words to search, so that their site keyword bonus points, and when users search and their own site keyword matching strong words, natural own site will be shown in the front.

For the webmaster use what method to enhance the value of the keyword, I think as far as possible to rely on the user's search habits, of course, there are some other particularly useful methods, such as through the promotion of the main keyword, bid to promote the keyword and so on, but also through the celebrity to promote the keyword. In short, such a method only you can not think of, can not do. Therefore, to enhance the value of the site keyword, webmaster can be like eight Immortals crossing, recount well, is called a problem has a variety of methods, not necessarily according to the author said, the author is only their own experience, mainly to give the thinking direction. This article by (http://www.ttcnn.com/material world) Exclusive feeds, reprint please leave the link, thanks!