Analyze the difference between search engine Google and Baidu

At home, Baidu occupies the dominant position of the search engine, probably occupies 77.2% of the share, down is Google, probably occupies 12.7% of the share. And in the world, Google is the leader, with the search engine I will give you a general summary of their subtle differences, only for your reference.

first, included aspects:

In the included aspect of the new station and the new page is more relaxed, regardless of the weight, even the collection of content, are easily included. But Google has sandbox effect, the new station in Google Sandbox for a period of time is difficult to get good rankings, no matter how to optimize the site. But Baidu on the contrary, many new stations want to be included in Baidu is a relatively difficult problem, need a long period of assessment, but once included, some aspects or relatively easy to get good rankings. So the new station want to be included in Baidu, the initial must have more work on the content.

Baidu on the homepage of the site to give a higher weight, Google on the site of each page are non-discriminatory, whether it is the first page channel or the inside page. Search for a keyword in google, most of the return is the inner page. Relatively you want to get a good ranking in Baidu, you must rely on the home page. The structure of the home page, as well as the content must be reasonably optimized.

　Second, outside the chain aspect:

Google is more focused on the outside chain, not so sensitive to page elements, such as the presence of keywords in the page density and location. Google is more focused on the quality of external links and quantity, the chain of keywords that must be reflected in the anchor text, want to get good rankings in Google, outside the chain of construction is an indispensable step. Baidu is less dependent on the external chain, the relative degree of the page more attention, for example, in the correct position of the keyword to help Baidu rankings, in turn, if your keyword accumulation is also very easy to be punished.

　　Third, other aspects:

In a certain period of time Baidu rankings often have ups and downs, in particular, the new station, so the flow will be up and down, the health of a website content to do excellent, keyword distribution and reasonable structure, the quality of the chain, a short period of time will be in Baidu to get a good ranking, but a short period of time will not be very stable. And Google's ranking is gradual, in a few months are stable growth, not a point of explosive growth. The penalty for the site is even more so, Baidu's ranking may disappear overnight, Google this situation is less likely, unless it is serious cheating behavior.

Baidu Update the frequency of the site, update the law of more value, and continuously increase the content of the site can effectively improve the site in Baidu rankings. Google is less sensitive.

The above content is my collection and personal experience to everyone's a small summary. Whether it is Google or Baidu, the general principle is the same, but in some details are different. May be the difference between culture, humanities, geography and national conditions, or technical aspects, we do not know. But to be sure, no matter which search engine will be similar in the future, try to do our content and user experience. Should consider the similarity of the search engine more, this is also our SEO optimization focus. Can be reproduced, but please indicate the source of Inner Mongolia Talent Network http://www.0471la.com/, thank you!