Are you a "hamburger talent?

Recently, there has been a new word "Hamburg talent" in the workplace. The so-called "Hamburg talents" refer to those who have sufficient industry experience and a bachelor's degree or above and hold at least one vocational qualification certificate or skill certificate, but have been defeated repeatedly during job-hopping, people who do not have an ideal position or salary. This group of white-collar workers is like a huge hamburger with a glamorous appearance, but they do not have much "nutritional value ". According to the survey statistics, 58% of job-hopping losers belong to the "Hamburg talents ". As employers demand more and more talents, the "Hamburg" is in a critical situation.

Four groups of people are easy to become "Hamburg"

Career consultants believe that the professionals in these positions are most likely to become "Hamburg talents ":

Technical position: knowledge-based enterprises, especially R & D and design enterprises, are constantly demanding the knowledge reserve of talents. To become the backbone of a company, you must not only have professional technical knowledge, but also grasp the cutting-edge technologies of the industry so that you can have the capital to promote and change jobs. However, most technical employees have very narrow work areas, similar to Operation-type technicians, with a low technical level.

Assistant position: Assistant is one of the most common positions in the workplace. The name of manager assistant, Project Assistant, and project specialist is everywhere in the job fair. These posts are not very difficult. Most of the work content is File Sorting, text writing, project support, etc. As long as you have a little professional, industry-related background, you can be competent. Because of this, the assistant job is not competitive. If you do not pay attention to accumulation and learning, it is difficult to be promoted to the management level.

Sales position: even high-paying senior sales personnel, if they only care about the mining of customer resources at ordinary times and lack the knowledge and vision of marketing, they do not rule out the possibility of quickly entering the "Hamburg" team.

Customer service position: In general, those with affinity, patience and meticulous, and good communication skills can be easily competent for customer service. Due to lack of technical skills, even job hopping can only develop towards secretaries and administration.

What is the way out?

Career consultants believe that the key to improving their "technical knowledge base" and "resource knowledge base" is to become "Hamburg talent" professionals. The former refers to professional skills and knowledge reserves, and the latter refers to various resources related to the industry, including core customers, industry experience, social resources, brand resources, and information on competitors, and the ability to think about strategic development of enterprises. How can we build a complete knowledge base?

First, find a job with a learning space. In terms of time allocation, learning and work should reach four or six times, so as to learn and summarize at work and continuously improve. If you are 100% competent for a job, you are like a water-absorbing sponge, which can only be squeezed, rather than absorbing water, such a job should be brakes in time. People in the workplace need to build a sponge that can recycle water to keep up with the pace of career development.

Second, clarify the career direction and timely transformation. Understand the promotion routes of various positions in the industry, so as to copy the track of successful people. For example, sales can focus more on the work of the marketing department, learn the marketing and planning capabilities, and then switch to the market. A customer assistant of an exhibition company, you can use the advantages of the industry to familiarize yourself with the customer resources and competitors of other industries and lay the foundation for future industry consulting.