ARPU ARPPU LTV Hand Tour Income index noun explanation

You may be familiar with these words--ARPU, ARPPU, LTV, and so on when reading some game data analysis articles, or industrial information. What these acronyms mean. They are related to the income of the Hand tour. Why is it that both the developer of the game and the distribution of the operation are concerned about them? Below we will take a small inventory of these related professional nouns.

number of active users DAU (Daily active user) day. often used to reflect the operation of websites, Internet applications or online games. Dau usually counts the number of users logged in or using a product (the user who removed the duplicate login) within a day, similar to the visitor (UV) concept in the traffic statistics tool.

DNU (Daily new users): number of new login users in daily games

AU (Active users): active user, number of users logged into the game during the statistical cycle
Accordingly, according to statistic period, have dau (daily active user), WAU (weekly active user), MAU (monthly active user) and so on.

PU (Paying user): paid users

APA (Active Payment account): number of active paid users

Here we pay attention to the distinction between "user" and "paid user", which will also affect the calculation of revenue.

ARPU (Average Revenue per user): average per subscriber revenue can be calculated from the total revenue/au.

ARPPU (Average Revenue per Paying user): average revenue per paid subscriber can be calculated by the total revenue/apa.

PUR (Pay User rate): payment ratio, which can be calculated by apa/au.

LTV (Lift time value): life cycle value, that is, the average amount of revenue that a user generates for the game during the first logon game to the last login

Summary: Dazzling letters look and see, through this small analysis do not know whether you have a clear understanding of them. In fact, this data is closely related to game operation. Both pur and ARPU are players ' feedback on the game, which also reflects some of the player's behavioral patterns. At the same time, the game operation will also be set ARPU value, etc., to better design game pay points, the game to adjust.