Art processing of the home page

I. Style positioning

The style and form of any homepage must be determined based on the content of the subject. The form and content should be perfectly unified to achieve the desired publicity effect.
For industries of different nature, different homepage styles should be embodied, just like dressing up, which should vary according to different gender and age levels. For example, the government departments are solemn, while the entertainment industry is lively. The cultural departments should be elegant and generous, and the Business homepage should be close to the folk customs, so that the public can enjoy it.
The form of the homepage style mainly depends on the layout design of the homepage, the page Tone processing, and the combination of pictures and text. These problems seem simple, but they often require the design and producers of the home page to possess certain artistic qualities and accomplishments.
The animation effect should not be abused in the homepage design, especially when some content is relatively satisfactory. After all, the home page mainly relies on text and pictures to spread information. It is not an animated cartoon, not a TV or movie.
II. One-sided orchestration
"Layout arrangement" is actually the "operating position" in ancient Chinese painting theory ". As a layout, the home page has both text and images. Text can be divided into titles and texts. The image size is also large, and the image size is horizontal and vertical. Images and text must be displayed to the audience at the same time. They cannot be simply listed on a page, which is often messy. These images and texts must be arranged and arranged in a proper order based on the needs of the content to form an organic whole and be presented to the audience.
1. The primary and secondary nodes are distinct and the center is prominent.
On a page, the center of vision must be considered. The center is usually in the center of the screen or on the center. Therefore, some important articles and images can be arranged in this area, and the secondary content can be arranged outside the visual center, so that the key points are highlighted on the page, the primary and secondary features are differentiated.
2. Size matching, echo each other.
A long article or title cannot be arranged together. A short article cannot be arranged together. The same is true for image processing. If you want to stagger each other, there will be a certain interval between the sizes. This will lead to incorrect pages and avoid Center-of-gravity deviation.
3. Images and texts complement each other.
Text and images have a complementary visual relationship. When there are too many texts on the page, it seems dull and angry. There are too many images on the page, and the lack of text will inevitably reduce the page information capacity. Therefore, the most ideal effect is the close cooperation between text and images, which can make pages active and rich content on the home page.
3. Lines and shapes
The combination of lines and shapes forms the overall artistic effect of the home page. These lines and shapes must be perfectly matched to enhance the artistic charm of the page.
1. The application of straight line (rectangle.
The artistic effect of straight lines is smooth, straight, regular, and neat. The repeated combination of straight lines and rectangles on the page shows a well-organized and distinct visual effect. It is generally used in solemn and serious homepages.
2. Application of curve (ARC.
The effect of the curve is flow, active, and dynamic. Duplicate combinations of curves and arcs on the page can present smooth, brisk, and vibrant visual effects. It is generally applied to youthful and lively main themes.
3. Comprehensive application of curve and straight line (rectangle, arc.
The combination of two or more types of lines and shapes can greatly enrich the expressiveness of the home page, so that the page shows a more colorful artistic effect. This form of homepage can be applied to a wider range of topics. However, it is more difficult and messy. The simplest way is to give priority to a line (shape) on a page, and only use some other lines (shapes) in a local range ).
4. Color Processing
Color is the most sensitive aspect of human vision. The general application principle of colors is: overall coordination and partial comparison. That is to say: the overall color effect of the home page should be harmonious, with only partial effects. There may be strong color comparisons in small areas. In terms of color usage, you can use different dominant colors based on the needs of the homepage content. Because the color has an image, such as: tender green, green, golden yellow, gray brown can respectively represent spring, summer, autumn, winter. Second, there is a career sign. Color also has obvious psychological feelings and nationality. The full use of these features of color can make our home page have a profound artistic connotation, so as to enhance the cultural taste of the home page.
1. Cool.
That is, the combination of red, orange, yellow, and yellow colors. The use of these colors can make the home page show a warm, warm, and enthusiastic atmosphere.
2. Cold tone.
That is, the combination of blue, green, purple and other colors. The use of this tone can make the home page show a quiet, cool, and elegant atmosphere.
3. Contrast tone.
That is, colors with the opposite color are combined in the same space. Such as red and green, yellow and purple, orange and blue. This combination can produce a strong visual effect, giving people a bright, bright, and festive feeling. Of course, if the contrast color is not used well, it will be counterproductive, produce cheesy, eye-catching bad effects. This requires us to grasp the important principle of "big reconciliation, small comparison", that is, the overall tone should be unified and harmonious, and there may be some small strong comparisons in some parts.

Finally, pay attention to the deep and light background color of the home page. Different from text!