Baidu and Google clear the rules of the site discussion

Any search engine needs to set standards for the collection and removal of sites in order to ensure fairness and fairness of search results, and to provide the best customer search experience, but different search engines for the collection and removal of site standards is not the same.

On the inclusion of the problem, I used to write an article comparing Baidu and Google included the difference between the site, the main point is that Baidu contains more and faster, for small sites can also be a large number of included, and Google included slower, the main priority to include a large site page.

So what's the difference between Baidu and Google in terms of cleaning up the site? This is the main problem discussed in this paper.

For Baidu and Google's clear site rules, I think the main process is divided into automatic judgments and artificial judgments of two parts, the following we will introduce some of the main rules.

Google clear the rules of the site in webmaster help Center in detail, summed up mainly divided into Web site cheating (such as hidden text, repeated stack of text), using illegal automatic jump page technology (such as 302 redirect), use the program to automatically Google query, Use a subdomain or other domain name to create a lot of duplicate content, use the door page to deceive search engines, join the link factory, etc., Google suggested that the site should be designed for users and not for search engine design. For Chinese web sites, Google for cheating site will first use down the right way, less common directly delete the Chinese site, Google manual intervention is probably mainly for English websites to do. In addition to do SEO do not use googlepages or Blogspot website optimization, that will only be deleted immediately by Google.

It is commendable that the information between Google and webmasters is relatively smooth, Google set up a dedicated "Webmaster Center", webmasters can log in to see Google Spiders crawl the site, and even can set "preferred domain", Set the way URLs are displayed in the Google index.

In contrast, Baidu also has its own collection and deletion of the site rules, there are some rules and Google the same, some are more vague and general, generally think that Baidu's anti-cheating law is mysterious and elusive, and part of the reason is, in order to ensure the accuracy of deletion, Baidu will be for some Web site deletion operations.

What kind of website will Baidu delete? It is generally believed that the site that Google believes should be deleted, Baidu will also delete, Google believes should not delete the site, Baidu may also be deleted. In short, Baidu's deletion standards will be more severe than Google.

As a result of human factors, some people will produce a problem, is to criticize Baidu's website will be Baidu deleted, combined with some examples, at least from the current situation, Baidu has not because the site criticized Baidu and artificially delete the precedent.

Another question is the cost of labor, manual can not monitor all the mass search content, Baidu can not employ so many people, then the specific manual intervention is how to achieve it? Based on a period of observation and analysis, I personally speculate that Baidu's artificial intervention is likely to be the search flow for the standard, the search for popular keywords The first page of the site for manual verification, if found that the first page of the site cheating and Baidu did not correctly judge, then the artificial way to drop the right or delete. Of course, Baidu may also have some automated procedures for automatic processing behavior.

Baidu's punishment for the site may not be permanent, especially for their own well-known sites, if the site in Baidu has more backlinks, and promptly deleted the Baidu is not suitable for the page, then Baidu is likely to be a period of time, the site will be a new collection of penalties, but the site's weight may be reduced.

Baidu and webmaster information channels between the smooth is very questionable, and even can say that there is no communication channels between the two, this is far less than Google to do good, such as webmaster Mail is always automatic reply, stick in the problem forever no one to deal with, There is no special tools like Google Analysis and processing, and so on, this is Baidu in many places a bad reputation for a reason.

In fact, Baidu also found that this brought about by the problem. Internet Novice and ordinary Netizen's influence is insignificant, be changed by the rogue website browser, also won't revolt, use time long but will depend on and like such rogue website. And IT professionals are different, they build websites, write blogs, open forums, they can affect a large number of ordinary users, if Baidu long-term reliance on low-end users and a lot of webmaster grudges, its development prospects are also questionable.