Baidu bidding ranking keyword Quality Optimization Guide

The computation of Baidu keyword quality requires a period of time to collect data for computation, which mainly reflects the degree of recognition of this keyword by netizens. Factors that affect the quality include keyword relevance, title description quality, other users' competitive behaviors, web page quality, and historical data over a period of time. Quality is a relative value relative to other competitors.

Key words quality degree functions and benefits:

The quality level can effectively evaluate the degree of recognition and attention that netizens have given to users, and effectively measure the degree of attention that users have received in the same industry. If the quality is high, users can get a better ranking with less money.

Many of my friends will pay attention to the quality of Baidu keywords when operating the Baidu Bidding backend. According to Baidu official explanation, we have the following concepts:

Baidu keyword quality level appears in Baidu account in the form of quality level, mainly calculated based on the keyword click rate, keyword relevance, other keyword click rate (overall account performance) and other factors. If the quality level of Baidu keywords is high, the promotion effect is good. It also shows that the promotion has good affinity and can be better accepted by netizens. For Baidu, the promotion quality is high, but there are a lot of discounts. The Click cost for each keyword is also reduced, and the ranking effect is also higher.

It is easy to view the quality of Baidu keywords. You only need to check the quality level of Baidu accounts to reflect the quality of keywords. The specific meaning is: a star (*) indicates that the keyword quality is low and needs to be optimized. The two stars (**) indicate that the quality level is average; the three stars (***) indicate that the keywords are good and can be used as the standard or maintained.

Based on the above understanding, we probably know that to improve and optimize the quality of Baidu keywords, in addition to optimizing and adjusting the promotion unit in the account as much as possible, it is important to optimize the keyword title, description, URL, and other factors so that all factors can match the subject of the promotion unit and improve the relevance of search words, keywords, and ideas. For Baidu accounts managed by Baidu marketing consultants, we should try our best to operate the backend and adjust optimization keywords.

1. Select an appropriate display URL

Generally, we recommend that you directly use the complete domain name (www.111cn.net) as the display URL. This enhances the trust of the Internet users and makes it easier for the Internet users to remember and deepen their impressions on your website. You can also try to adjust the URL display format, such as uppercase letters, to attract the attention of netizens.

2. Select more specific keywords with more obvious commercial intentions

When different netizens use the same search term, their search needs may be varied. For example, the "enterprise win" search users may be looking for enterprise win network marketing and planning companies, you may only want to learn about the winning service projects. Relatively speaking, Internet users who search for "enterprise network marketing" and "network marketing planning" clearly express their network marketing needs and pay more attention to the promotion results, it is also more likely to visit your website for further understanding. Therefore, more specific keywords with more obvious commercial intentions are also keywords with a relatively higher click rate.

3. Optimize the account structure to make the account structure as reasonable as possible

Based on the promotion purpose, different promotion plans should be established to achieve different promotion objectives, and keywords with similar meanings and structures should be divided into the same promotion unit to write ideas for keywords, control the number of keywords in each promotion unit to ensure a high correlation between these keywords and ideas. In particular, try to ensure that wildcards are used in each idea.

4. Improve the creative writing quality

The basic principle of originality writing is to ensure that the statements are fluent and complete.

High-quality creativity, on the one hand, can attract the attention of netizens and increase the click rate. On the other hand, it is also conducive to enhancing the relevance between search words, keywords and creativity, thus improving the quality.