Bid ranking kidnapping search engine core profit model seek breakthrough

2010, Google withdrew from China, domestic search engine competition into the white-hot. Baidu a single big situation although can not shake, but competition Anchao surging, Sohu Sogou, Tencent Search, NetEase Youdao, Sina's love to ask, more people search, Xinhua search Such a new face, have scramble to rob Google left the market cake.

When it comes to search engines, Baidu is the subject of no escape. 10 years ago, the dotcom bubble burst at the beginning, Baidu from 7 people with 1.2 million venture capital start, to now, has developed into a market capitalisation of about 180 billion, employees nearly 10,000 of the domestic three major internet giants.

What are the business opportunities derived from search engines? Some Internet experts say that, in a sense, if you are not indexed by search engines, it means that you do not exist on the Internet, no one knows where you are, netizens on the search engine's serious dependence, is reflected in the value of the search engine. In turn, the search engine not only changed the traditional advertising format, but also quietly changed people's living habits. Modern people have become increasingly dependent on search engines as a gateway to life information, search for all unknown and business opportunities.

At the same time, the particularity of the search market is that Internet users easily form a serious dependence on a search engine, viscosity and loyalty will be very high. Therefore, in the competition, it is easy to cast the winner-all pattern. Domestic Baidu is an obvious example. In the Internet field of "traffic is kingly", great economic value arises.

Therefore, the search engine has become a revolution in the information age. Although each big search enterprise's game, competes continuously, but the competitive bidding rank this kind of core profit pattern has not wavered. From the global perspective, search engine bidding rankings in the business interests of enterprises, while the emergence of competitive rankings also search for the industry's main cause.

Small and medium-sized webmaster need to rely on the search engine to import traffic, corporate web site through Baidu to provide relevant keyword bidding rankings to provide the corresponding ads, but also appear in the "Baidu Know", "Baidu mp3" and other pages of the brand advertising, and small and medium-sized sites are relying on Baidu Alliance ads, access to income flow

Therefore, in various types of Web sites and search engines, formed an inseparable chain of interest. Corporate websites or local industry sites cannot be isolated from search engines. Some data show that 84.6% of new sites are found through search engines, and 75% of the site's traffic from the search engine recommendations, and another 41% of the Internet users through the search engine into the shopping site. As a result, the price of bidding rankings almost become a fixed budget of enterprises, which occupy the cost of enterprise network marketing, and these construction stations, but also the need for the construction of the space, domain names, servers and other costs to reduce expenditure.

Based on the enterprise customer demand and cost dilemma, the domestic renowned IDC service provider China Connaught Network launched a series of construction station concessions, including dual-Xeon quad-core 5504 and Xeon Dual-core 3050 and other models of the United States server concessions, as well as the establishment of a special package: International English Web space +2 users 10G space enterprise global postal discount price of 686 yuan/year, to ease the small and medium-sized enterprises continuously marketing expenditure.

Bidding ranking service as a pay-for-effect network promotion, in China by the first launch by Baidu. But the profit model has clashed with the impartiality of the search engine. Some people in the industry said that the bid ranking itself as a business model is understandable, but if the result of advertising too much artificial interference with natural search results, and above it, or even blocked and shielding, undoubtedly violated the original intention of the search engine.

Therefore, the Netizen has put forward the higher request to the search engine, they hoped that the information searches is more refined, accurate, just, does not have the advertisement interference. At the same time, to the graphic, video, interactive community, micro-Bo and other representative of the various forms of content, but also netizens to search for new technical requirements. With the development of Internet, netizens have the strongest voice for searching justice.

China Connaught Net www.nuo.cn thinks, if the search engine is kidnapped by money, also fall into the competitive position as the core profit circle, weaken the search engine value. Because users want search results to be objective and impartial, but search enterprises also need to profit, so justice and money form a pair of contradictions. And for search engines, the competitive ranking itself as a search for the core profit model, the profit model does not change, the search of injustice will continue to exist. At the same time, the search engine should appear new competitors, break Baidu a single big situation, form checks and balances, can become and search the power of fair game.