Buzzsumo: What kind of article can get a crazy turn? (based on 100 million article Big Data analysis)

Buzzsumo: What kind of article can get a crazy turn? (based on 100 million article Big Data analysis) social media Tracking Service Analysis tool buzzsumo,2014, around May, analyzed more than 100 million articles on social media to try to find an answer:

What kind of content can make users happy to share, get viral transmission?

This big question is also included or subdivided into minor problems:

What kind of emotion is aroused by the article that gets crazy turn?

List Chart? What kind of articles are more likely to be shared by users?

Do readers prefer to share short or long articles? What is the ideal length of an article on social media?

Is "trust" a major factor driving users to share articles?

Is there a picture attached to the article that will affect sharing and forwarding?

What's the difference between having a big V and sharing your article with no big V to share?

How can I continue to allow users to forward sharing when an article is published in a few days or even weeks?

What is the easiest day to get share forwarding for a few published articles?

Some of the answers to these questions are just a little bit of reference from the perspective of big data. The most important premise is that you have to write a wonderful article first, which cannot be omitted or replaced. So, you have to believe that good content is always valuable.

The following 10 methods or conclusions are based on a large data analysis study of 100 million self-media articles. It may be a boon or icing on the cake, helping you get more and more effective sharing and forwarding on social media.

1) long articles are easier to share on social media than short articles.

Mobile internet era, mobile phone reading is a shallow reading, writing short articles easier to meet the increasingly impatient readers?

Big Data research does not support this idea. According to an analysis of 100 million articles published on social media, 10% (top 10 million) received the most shared articles, most of which were long articles. On average, long articles receive more share forwarding than short articles.

The big data study in the table below shows that 3000-10000-word articles get the most average forward sharing (8,859 times) on social media.

Paradoxically, most of the articles on social media are less than 1000 words.

What does that mean? production of high-quality long articles, is a blue sea market! Come on, write a deep, detailed, insightful article. This is a great opportunity for you to stand out on social media.

It is important to note that this big data study coincides with the data from The New York Times: The New York Times has been the most widely shared article in email, mostly long articles.

A "principle" behind this is: Although users like to see those fast track approach, but they like to share the forwarding, or have a tone, the IQ of long articles.

2) The article inserts at least one photo to increase the share forwarding rate.

The importance of vision in today's self-evident.

Posts on social media, inserting and not inserting photos, share forwarding rates are worse than half (see table below).

At least one photo is inserted in the article, the average share forwarding rate is 64.9%, which is significantly higher than the average sharing and forwarding rate of 28% without the graph article.

Specific to the social networking site on Facebook, add tags, photos (thumbnails and other features) to bring the difference is also large, the forwarding rate is 56% and 17.7%, the difference is three times times more (the following table).

A similar conclusion on Twitter.

3) The article can arouse user's awe, laughter or fun, let the user produce narcissism.

After analyzing the 10,000 most shared forwarded articles, it was found that the types of emotional changes that these articles can cause are: AWE (25%), laughter (17%), Entertainment (15%), Joy (14%), resonance (6%), Anger (6%), Surprise (2%), Sadness (1%), Other sentiment types accounted for 15% (see table below). Note: The boundary between laughter and entertainment is blurred, and the dividing standard here is whether it can make users laugh out loud.

The New York Times, which surveyed 2,500 readers, analyzed their motives for transmitting the article and concluded that:

Share valuable or entertaining content to others.

Positioning and presenting self-image (by sharing and forwarding, "telling" others what type of person they are)

Maintain relationships (share forwarding to keep in touch with others)

Self-fulfillment (shared forwarding gives a sense of "more attention and participation in the world")

Express your concerns by sharing and forwarding others ' articles to others ' mouths.

The most shared and forwarded is the kind of quiz, such as the top-ranked "What's the best job you should be doing"? Do you think those friends who share these little tests are really concerned about this little test? Not necessarily, most people just take part in these hot topics and show that they are "keeping pace with the times" and expressing themselves to the outside. For example, a few days ago, the popularity of "gay American Homosexuality", "July sign", all belong to this category.

In short, fun, fun, and stand, no one wants to share the forwarding to disturb their friends and family.

4) Users like to share forward lists and charts

List, chart, "How To Do", "What is" (the beginning of the article), "Why" (the beginning of the article), the video.

Which of the above six types of articles is the easiest to get share forwarding? The answers are lists and charts (see table below).

such as the "10 read volume 100,000 + public number of the method of the article," such as a list of articles, can give users the simplest direct and clear dry, easy to read. Chart-style articles also have the advantage of being easy to read and understand.

In short, remember one point: Long article is very good, but you want to through the list, charts and other ways to attract readers to read, do not start to the end is full of dark text to scare people away.

"Time" magazine, a very bull of magazines, every year to engage in "10 big" series of articles every year fire, almost this truth (although the magazine is old and influential, but now can be remembered by ordinary people, perhaps this is the "10").

5) "10" is the magic number of the list-based article.

Speak of the devil and he will come.

Just mentioned "ten times", Big data research also shows that in the list of articles, containing "10" "10" the words of the article easy to get more sharing, the average share of the forward quantity is 10,621 times, than ranked in the second digit "23" The average share forwarding is 4 times times higher.

So, if you're going to get a list of articles, remember to try the magic number "10".

6) Users are more inclined to share articles that appear trustworthy to authors.

Social media articles, author attribution and non-attribution, identity publishing is not published, also affects the sharing and forwarding of articles (the following table).

As you can see, on Facebook, the author's signature and identity have little impact on the amount of article sharing, but there are differences on Twitter, Linkedin, and Google +, and users are more inclined to share articles that look trustworthy to authors.

No matter which social media it is, the attribution (the identity of the author) does not allow for a lower share forwarding volume. Therefore, the social media to send articles, it is best to mark the author's name and identity.

7) Big V sharing forward your article will bring a multiplier effect.

To tell the truth, "Equality for all" is only ideal, the world is not equal, the influence is also. If there is a micro-broad V to forward your article, then they bring you the spread effect, is not ordinary people to share the forwarding can be comparable.

At the midnight of my son's birth, I was delighted to send a incoherent, faulty wordings microblog on Sina Weibo, and was forwarded by the Yang Jinlin teacher and received hundreds of forwards and comments, which frightened me in the middle of the night.

Another time, this public number of an article by the public "three Table Stories" (sanbiao1984) host three cousins forwarded a circle of friends, backstage fans rose hundreds of.

When we publish in social media, it may be difficult to meet big V share forwarding with millions of fans, but it's still a bit of a headache for those who have the clout (the kind of person who is set up to have at least a new two share forwarding after the TA shares the forwarding).

The following table is a list of 1-5 influential people sharing the average share of forwarded articles, and it can be seen that "influencers" promote shared forwarding or have significant value.

How can these "influencers" share the ability to forward your articles, one way to get ahead of time, to have a connection with these influential people in advance.

For example, I would like to write an article on how to write an ad copy that gives you a good wallet, and I might go first to look at the "influential" ones on Weibo that have published and forwarded such topics, and then I'll contact these people and tell them I'm writing an article about ad copy, " There is a small problem to consult (ask) under You/your * * * * * * * * * * * * * * *, will be used in my article "...

People like to share what they're involved in, whether it's direct or indirect participation--look at your circle of friends, sometimes you get fed up with something your friends are doing, and that's something that their company has nothing to do with you, but these are the kind of things that these friends are involved in, whether out of their heart or out of duty, In most cases, the forwarding will be shared.

Therefore, when writing articles, it may be possible to allow more "influencers" and friends and family to participate in, so that they become the content of the article participants and "producers."

Take a step back, if you can write the article enough interesting, don't say "influential", ordinary people share the forwarding and what is the worry and hesitation? For example, to some friends forwarded by the tone, long insight advertising Marketing soft text, I believe that we will not be disgusted and rejected.

8) Old articles can be re-promoted in a timely manner.

Big data research shows that after three days of social media publishing, the share-forwarding rate will drop by 96% on average over the next four days. After a week, the No. 234 week of share forwarding will be at least 86% lower than the first week.

It is very useful and necessary to re-promote old articles in a variety of ways in a timely manner, without compromising the user experience and combining new hot events/seasons.

This is why some public numbers will be introduced catalogue, related reading and other important reasons.

9) Tuesday is the best day to share the forwarding.

Although on different social media, the days of the week share the amount of forwarding is different, but overall, Tuesday is the best day (see table below). If you have a blockbuster article to publish, try choosing the Tuesday release.

Although on different social media, the days of the week share the amount of forwarding is different, but overall, Tuesday is the best day (see table below). If you have a blockbuster article to publish, try choosing the Tuesday release.

10) 10 rules that make your article go crazy in social media.

This is a summary, thank you for staying patient, always see here.

① allows the article to inspire the user's awe, laughter or entertainment.

② satisfying user's narcissism (e.g. quiz)

③ as far as possible to write a competitive and valuable long articles, Chinese at least 2000 words-3000 words, which is not fully reclaimed blue ocean.

④ in the article include lists and charts and other forms of expression.

⑤ article remember the attribution, add the author status and other background information, make the article look trustworthy.

⑥ pay attention to typesetting, not necessarily stunning, but must be Yue read (no typo, is Yue, not reading).

⑦ as much as possible using social media features, such as the previous popular microblogging nine Gongge, visualization is very important.

⑧ before you write an article, study and consider "influencers" to make them an article participant.

⑨ when your article has been published for some time, remember to promote it again.

⑩ "10" is the mysterious lucky number, Tuesday is a mysterious day. If there is no other way, then you might as well be superstitious, try these lucky numbers and lucky days.

Buzzsumo: What kind of article can get a crazy turn? (based on 100 million article Big Data analysis)