Calaméo-electronic magazine readings for making, sharing, and reading

 

Slave


Ruan Yifeng



As you can see on the blog, calaméo is an excellent Web2.0 service that can publish your files into e-books so that other users can directly watch them online, you can also browse other people's e-books. The reading screen is exquisite, and many types of files are supported. The page turning is extremely smooth. Calaméo supports PDF, Doc, PPT, PPS, and TXT files.

1. Related Products

Google Docs



: Google Docs's positioning is still an online document tool that solves the need to share documents with others in multiple computer rooms, offices, and homes, similar to Microsoft office software.

Baidu Library



,


Douding



: It is a document sharing tool. It is positioned as a contribution document. Anyone can upload a document without infringing the copyright of others. Anyone can browse it, But download the document requires points or RMB. Library and douding solve the problem of lack of in-depth documentation on the Internet. They are part of the process of creating online content and abundant offline resources. However, "Alive Lei Feng" is a minority after all, therefore, offline content is moved online through titles and monetary rewards.

All three products are very successful products with clear positioning.

2. calaméo

In my opinion, calaméo's biggest innovative breakthrough is to provide various publications (magazines, books, manuals, etc.) under the multimedia simulation line in terms of reading quality and experience ...). The following is an example 《
Office workers

Does a magazine really look like a magazine? Other 《
Solo troupe

,
Braised Pork in one school

", Originally an offline magazine or book, moved to the online, experience and then purchase or download. Electronic magazines can also append background music and external links.





 

Calaméo's way to improve reading quality and experience is to convert all documents into their own formats (not sure whether they are images or not), and re-plan the fonts and typography. I tried to upload a technical document. It was so nice to open it again. It was the same as reading a book, and the font was better. The layout was more in line with people's reading habits.

Another aspect of improving reading quality and experience is to make the documents more extensive and, as long as you love reading books or even looking at pictures (whether you are a technical elite, highly educated, housewife, or grandmother), you can find your favorite content. If you need it, you can supply it. Most of the Baidu documents are technical documents, but calaméo covers:

Sports

Healthy

History

Business

Religion

Humor

Sex

Technology

Politics

Education

Culture

Literature

News

Tourism

Automobile

Movie

Society

Science

Nature

Art and Design

Video games

Music



Laws

.

3. Business Model

Calameo uses value-added services. For example, the paying user can use more functions, but the reader is completely free of charge. Is calameo similar to the Flickr model? I think this mode has some problems:

• It will eliminate the enthusiasm of some content providers. Although free functions are enough, you must pay for advanced functions.
• Content providers are not encouraged to provide high-quality content.
• The charges for advanced functions will damage the reader experience.

The most fundamental problem with such platforms is the high quality of content. Without high-quality content, it will not attract readers, especially in the initial stage. It is nothing more than material to motivate providers (spiritual level, A lot of reading and comments are also a kind of social recognition ). Fees are charged to the provider, which leads the magazine to favor the content of traditional media rather than the Internet grassroots. Why is the blog slowly declining? That is, ordinary netizens cannot make profits by creating. Therefore, the appstore model is more worth learning. It is advisable to pay for the free reading and downloading (whether it is charged or not, set by the charging standard provider, websites can also charge a certain proportion of service fees.