Can Google +1 really improve your advertising quality?

This week, I listened to some of the exciting speeches and conversations about the product-google +1 on Google's keyword ads. The prospect of social integration and SEO lists and paid search ads are very attractive and have great potential for search marketers.

The + 1 button was developed in the early years of this year by clicking on a list of paid ads and organizations to return to the page via Google's search results. Since then, these problems have not stopped. The main concern is how +1 affects the quality of keyword ads.

　+ 1: Quality score factor?

Tinfoil-hat theory says Google is quietly including the number of +1 ' s in the quality score formula. In other words, if a website or a Web page gets more votes from +1, it will give the quality score a greater weight.

This is absolutely impossible to apply to the present situation.

It may or may not be a blueprint for the future after talking to a consultant with a keyword ad yesterday, but for now, +1 is not a factor in the quality score.

If it's not a factor affecting the present, then why do I have to write this? What is the main reason for influencing the quality score? CTR (CTR).

Advertising extensions and other products that Google attaches to advertising space will directly affect your hit rate and directly affect your quality score. Do you think what I said makes sense?

When a site visitor clicks the + 1 button on your site (or the Search results return page), their friends will see them + 1 of your site. Show that they have voted for your site and this will entice their friends to come to your site as well. This kind of interactive socializing can increase the click rate of your ads.

　　Add a + 1 button to your site

How do you get your visitors to vote for your product or service +1? Add +1 buttons to your site!

Add +1 buttons to each page of your site-including your PPC landing page. Now there are several misconceptions about the +1 system, some people think that the + 1 button is to vote on a particular page.

PPC Advertisers often use a lot of landing pages,—— so this means accumulating +1 is a challenge. The good news is that Google is looking for ways to make + 1 a cumulative effect, which will ease the problem.

　　Summarize

+ 1 and the combination of Google Pay and search results to return the page of the organization will not directly affect the quality score. But perhaps some day in the future will have an impact. Now that the + 1 is the indirect factor that affects your quality score, take advantage of this opportunity. Add a + 1 button to your site and enjoy the boost you get by clicking the click Rate.

The source of the article for http://www.leadseo.cn/seohangye/Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!