Cannot ignore: SEO work Domain name and host factor

Site SEO work and technology to create a site like the need to integrate the various properties of the site. I in the previous Web site SEO work cautious use of a few strokes and the correct work steps have been to the SEO work deployed to share.

And today to talk about is a people often overlooked things, domain names and host in the role of SEO what? Just as a company that requires rigorous interviewing needs to look closely at the background information of every interviewer, the interviewer on the site is unusually strict in enforcing the Internet. According to a patent application filed by Google in 2003, the patent for the United States Patent Application No. No. 20050071741, "based on historical data retrieval", is displayed. Google search results are sorted partly by the judgment of domain name and host historical data. So where exactly is the domain name and host to affect the ranking of search engine results?

is the website domain suffix different in degree of trust?

International Domain name Registration organization opened the domain name suffix Application Authority, now you on the domain name registration of the site to see, to ensure that the domain name suffix can be ren June choice. And these were unimaginable in the past, in terms of international domain names. com with. org and. NET three international domain names are now no longer in the eyes of search engines. edu education and the domain name of the gov government have gained more trust. The suffix of the national regional level. CN and. Us is ranked in the later position, other personal or commercial organizations hype the suffix is difficult to imagine in the domain name of the credibility of the fierce competition in the property to get good bonus points! Google itself is a domain name registration of the top service provider, it is not because of the industry chain or diversification of business considerations, but because it is inserted into domain names in this way can not do before. It is able to quickly and easily build their own domain name information database, so that a number of search results to order a sharp weapon. This way, you can filter out the owners who often change their names to make fake IDs, or they can track down the perpetrators of criminal convictions. At the same time can be traced to the domain name owner, address, e-mail and other private level webmaster information. In this way, when the site domain name changes in the transaction, Google can more quickly to the site of the situation to respond promptly. For example, the PR of the website, outside the chain and other information for a major update. In addition, the move will bring a heavier blow to the Black Hat SEO, which means that its use of linked trading means such as cheating measures once caught, the face will be long-term for the search Engine Trust punishment. Even more frightening is the health of the entire station group that affects the Black hat SEO at the same time. This article by Liao Weiping Original, new group website Operation SEO Exchange Group 60116141, for Exchange friend chain, chat blow water mm.

What are the factors that the domain name is trusted for?

Google added the domain name factor to the ranking algorithm in the hope of giving users a better ranking experience. After the domain name is trusted in the search results of the ranking will be significantly improved, such as Baidu Encyclopedia, Wikipedia entries and other columns in the results of Google rankings are very high. And Baidu Encyclopedia is even Google's direct competitor's products! Google generally believes that these sites will be produced after the site is clearly not less than the previous level, and spam sites are often not even trust to do. This is itself as a crackdown on spam sites, and black hat SEO exploit this vulnerability in the trust site to build content pages to obtain search results ranking means are increasingly rampant. The factors that actually affect the search results in the site domain name are:

A links from other high-level trust sites

Google chooses the highest level of trust by human means. such as Yahoo, Wikipedia, Sina and other large sites, they are generally popular with users, and the value of the content of the site is very high. If the site can get links to these sites, this will be the second level of trust. The core of more than 100 sites will be deduced in turn more trust sites, their network will determine the level of trust of the site. Therefore, the trust between the site is affected by the main factor is the quality of external links to the domain name.

b whether the domain name has a long history

Domain name registration of the length of time and was the search engine for the first time to crawl the same as the first time the child was born and when the same as the primary school has been Google this teacher very high attention. The age of a website and the time of admission are obviously the important criteria for determining the stage of growth. Bainianshuren, you want to have a website of old age, he experienced the wind and rain will certainly be many.

C Site Content original and update the situation

The frequency of the original articles and updates determines the search engine's awareness of the site and the time to visit it. You can in the construction of content in the early stage to the original, and later after the trust should be added to a number of reprinted content. This ensures that the proportion of original and reproduced content of the search engine trust will have a very good effect.

You can see that in addition to the long history of this link you can temporarily put the things that cannot be dealt with outside the time, other content construction and link construction work you can start now. The new site rankings and content need time to accumulate in the days to come, naturally you will be able to see the effect you want.

Under what circumstances will the site host affect rankings?

Webmaster construction sites or companies to operate the site, a Web site of the virtual host and server construction is the most urgent task. The site in the correct setting generally will not affect the rankings, but according to the famous SEO expert Zac observation in the following circumstances you need to note:

1 host failure may result in an inability to index.

A web site is often hung horse and server crashes are not pleasant, search engine for the time is too long failure of the host is to avoid.

2 The host set error will affect the site crawl.

The user's visit and the search engine channel difference can cause the problem to occur, we can the normal visit while the search engine cannot carry on the visit! Carefully checking host settings and related technical bug fixes are necessary, and it is also a good way to view them through other tools.

3 The host location plays an important role in the ranking of the websites.

Google in the world with XX a different country's website, the search engine will naturally according to the host's geographical location, domain name type, the user geography and so on factor, to the different host's website to the current user uses the area search result to carry on the correlation sort to provide the user the best search result.