Combined with Baidu and Sogou competition also said Tencent effect promotion

The author participated in a few days early in Changsha Tencent effect promotion agents held a meeting, the agent and Tencent effect to promote the South China representative of the detailed introduction of Tencent's products. The author is not its advertisers, this article combines Baidu and Sogou bidding, to an outsider's perspective to see the effect of Tencent promotion.

One, PC end

South of the manager of the southern area of Tencent to promote the PC end, first introduced Tencent is a well-deserved flow of the king, highlighting the product with cost-effective, interactive and strong coverage of the characteristics. Second, Tencent and Instant Search and Bing search has become a strategic partnership, Tencent Effect promotion ads will also be displayed in the two Search engine results page. Of course, talking about the PC side, Baidu is not the topic of the issue, south of the manager also admitted the gap.

　　

Spit slot: Tencent effect promotion cost-effective is very high, sogou price is also high. The author used to bid on Sogou advertising, but that account until a year before the "money" burned, called the author's feelings. The so-called PC end soso,bing and immediately three together, but also weak weak union, still less than a sogou, not to mention Baidu. The latter two search engines are estimated to be rarely used, and Bing is mainly competing with Google for overseas users in China.

Second, situational advertising

South of the manager, in the PC end of the understatement, mainly introduced Tencent effect of the promotion of situational advertising and wireless end of the promotion. The author is ignorant, has not paid attention to the situation advertisement before. The so-called situational ads are mainly based on Tencent platform graphics ads idle Resources + text advertising resources to precision Click Effect of the CPC auction form paid advertising services.

Tencent situational ads are mainly displayed in the following platforms.

　　

Tencent official said that Tencent situational advertising has several major characteristics.

　　

Spit slot: The domestic several big search engine's advertisement has the coverage to be broad, the accurate high efficiency, the instantaneous interaction and the completely controllable characteristic. Tencent is still obsessed with these characteristics, enough to say that its weak.

The author thought, Tencent's situational ads are more suitable for the medical, pharmaceutical, cosmetic and other lucrative industries such as the new Oriental brand agencies. At the meeting, a significant example was the renewal of the tens of thousands of fee for medical representatives. As a small business, through the situation ads brought about by a relatively small amount of traffic. If it is new Oriental and other enterprises, it put soso situation ads, may be more to strengthen the brand marketing, and small enterprises pay more attention to the current economic benefits. Therefore, Soso situational advertising for most small businesses, is not the first choice.

Medical, pharmaceutical and other industries to choose Soso situation ads, one is because Baidu has become a Red sea, the second is as far as possible to open multi-channel sources of traffic, three Soso this is a good price.

Third, Soso Mobile Internet terminal

Changsha Network promotion Company is more optimistic about Soso mobile internet. But at present, the wireless side of the profit model is not very clear. Tencent Mobile internet ads mainly have a few major traffic entry, such as Tencent Soso, mobile phone Tencent network and Tencent Browser. The author estimates, Tencent QQ space, mobile phone Tencent QQ, Tencent Weibo, micro-letter and Pat NET, etc., will be in the wireless end to varying degrees and different levels of push ads.

Although the mobile internet is good, unfortunately, small and medium enterprises to launch their advertising is not very realistic.

Four, write in the last

Tencent Soso PC end is doomed to be a tragedy, but Tencent Mobile internet potential is huge, and Tencent Soso in the mobile internet market share of more than 20%, and mobile internet boss Baidu also as long as 30% more. Future wireless end of the flow will certainly exceed the PC end, and Tencent has a huge product line, Tencent Soso become the mobile end of the Overlord is very likely. Once the profit model on the mobile side is clear, Tencent will make a huge profit when the mobile end of the big business opportunities, we wait and see.

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