Comparative analysis of UI interface between Sohu White society and Kaixin

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1, navigation

It's awesome and uses a rare way to follow the window. Because the overall color light consistent reason, so do not feel disturbed, but at the expense of the navigation used in the dark, so that navigation is not eye-catching, the pros and cons are mixed. I guess the reason is this: in order to inform the message in time (when the page pulled to the lower position), but also to the label bar Merry-go effect to the Web IM, had to let the navigation bar roll along.

Find someone's input box is easily misunderstood as "to find Friends", in fact, the whole station search, just beginning a little startled, adapt to the full good. New notice and notice the design of the pull layer is excellent and must be used for your own use.

White Society Navigation

Kaixin Navigation

2, Banner

In fact, is not banner ..., or the image of the header bar.

Vision and navigation are not unified, but basically ignore this point. See some people say that the big sun is a white society's weather forecast, laughing. The Boss circle and "live elsewhere" are the literary and artistic cavities of small audiences, ignoring them. The music player's UI is very good, genius, than happy and thoughtful many, coordination and take advantage of the hand. But often can't help to point to the "listen to something", a little bit, it does not move.

3, Content Header

In a Word publish box is to FB salute, the following three small icons in fact very good, but I am very skeptical that the pure icon will make the click rate down 500%, less than the FF directly expressed in words clear. On the right side of the tabloid/Grade/Gold/punch Information Concise compact, most of the effect of the trailer, and the digital color is too shallow, although with the overall integration of good, but weakened the concept of appeal.

Mission module is genius, the creation of Uch to carry forward, very praise. But encountered I do not like the task, still not shut off, all day in there Sipilailian hang. This is a lot of fun to do and never set a rape element on the main interface. Including grades, points, also some people "partiality obscurity not like". The style of the white society is not enough in the atmosphere.

4. Left navigation

Refreshing return to refreshing, harmony to harmony, the fault is always there, is too thin, far less than happy eye-catching. In order to make the component navigation bar more prominent, the icon does not follow the word 12th to thin body, and make the icon larger than text, further weaken the component title visual weight. Alas, the white society is dead to live the suffering. How about a 14th-number bold font like happy? Ugly is ugly, use it. Navigation, natural to click smoothly for the highest principle. Don't put on airs the designer's aesthetics.

There is a folding effect between the left navigation and the dynamic area, which is very beautiful, but I don't like it. Too much icing on the page will add to the complex impressions of the entire pages. Good product design, should be rich and not complex. It is not good but harmful to dazzle the skill.

5. Central dynamic Area

My overall demeaning attitude towards this seemingly mixed picture is probably due to the media background, which emphasizes the concepts of "permeability", "fluency" and "unification". And the White Society emphasizes is "rich" "lively" "quick positioning", completely another set of concepts. In other words, you may not be able to directly cover a "good/good/medium/bad" seal. Depends on the user's preferences. For example, users like me, like the top-down reading in order, it is very objectionable, think it style and color too much, flowers, chaos, see dizziness. And some other users like jumping reading, casually picked to see, it may feel that it highlights, rich and lively.

I often say that the user's impression is never wrong. The user feels all right. It just depends on how many users we can finally please, whether they are public or small, to please the people we want. From this point of view, white Society's dynamic area UI is afraid to give up too much, because I am a user of this category is not a minority. That's why I have a whole demeaning attitude, not just personal likes and dislikes.

Specific to the details, the dynamic category Filter with a Drop-down menu in the area of the upper right corner, the idea is very good, but also committed to adhere to the old habits of the icon. I think that thing is very good, just can't remember to use it. Or, I can't see it, even if I see it, I don't realize what this guy is doing. In principle, if the user does not have a strong initiative to use the requirements, but it can effectively improve their experience, we try to use text links rather than icons to guide users to build this habit. Although the designers of white society are tough, they have a lot of aesthetic stubbornness.

and the dynamic filter settings link in the Global bottom right (this time you finally use the text link), the application is too high-end. Since the whole area is jumping browsing, 3lian footage, it is easy to "jump" to the end, where the attention is less than sequential browsing. In addition, more than 30 dynamic right, but also can only jump to see, the page is too long, it is difficult to pull to the end. Pull the end of the first reaction is not a short pause, but a quick rebound, how to see the lower right key shallow "set" two words.

On the dynamic overload of the white society, Nishajuxia, I have in the previous article in detail, which requires users to manually filter some of the content of love, lest be driven away, dynamic filtering settings are particularly important. Results The function entrance was thrown in such a deserted corner, very unwise, such as Han Xin in the King's account, only one of the ear.

"Settings-See more New" in the global bottom right, our department last year to this interactive effect took a name called "Roller-style" page, very good use-is not a good point. TW whole banner can be clicked, use up more comfortable. Although the white Society is learning FB, it is very convenient to have a slightly centered click position. But I like the White Society click on more links after the loading hint, lightweight and smooth, better than FB.

Finally said two tidbits, in the reply the dynamic, as long as has the first person reply, the content dynamics below the narrow comment box will expand by default, estimates that this information may have the discussion value. From the FB-guided exchange of ideas is very praise. In the white society, the good interactive design is indeed numerous, see I love and hate. Must be cited for your own use.

And the user post content, in their own home page dynamic area is also visible, also very good. Users are intuitively aware that their actions are integrated into the entire social dynamic environment, that they are known to be successful, and that they are more likely to establish awareness and recognition of the overall dynamic environment. It also makes it easy to see how your friends respond to their content.