Nature is colored. The rapid arrival of the information age has begun to become more colorful. People are no longer limited to simple text and images. They require that webpages look beautiful and comfortable. Therefore, contemporary designers should not only master the basic website production technology, but also master the website style, color and other design art. Among them, colors play a very important role in website design.
I. Some basic concepts of color
First, let's take a look at some basic concepts of color. There are many colors in nature, such as red roses, blue oceans, and orange oranges ...... However, there are three basic colors (red, yellow, and blue). Other colors can be adjusted by these three colors. We call these three colors "three primary colors ".
Colors in real life can be divided into colors and non-colors. Black, white, and Gray are non-color series. Other colors are color. Any color has three features: color, brightness, and purity. Among them, non-color only has the brightness attribute.
The color phase refers to the color name. This is the most basic feature of color, and is the main factor that distinguishes one color from another. For example, purple, green, and yellow all represent different colors. Adjust the brightness or purity of the same color, such as dark green, dark green, grass green, and bright green.
Brightness, also called brightness, refers to the brightness of a color. The greater the brightness, the brighter the color. Such as shopping websites and children websites. It uses some bright colors to make people feel colorful and lively. The lower the brightness, the darker the color. It is mainly used for some game websites and is full of mystery. Some personal webmasters can also use some dark colors to express their unsociable or melancholy personalities in order to reflect their own personality. Colors with poor brightness are easier to reconcile. Such as purple (#993399), yellow (# ffff00), dark red (# cc3300), grass green (#99cc00), Dark Blue (# 0066cc), and orange (# ff9933. (1) in Figure 1 is an example of brightness changes from high to low.
Figure 1(1) Brightness change (2) Purity change
Purity refers to the brightness of the color. The color with high purity is pure and bright. The color of the purity base is dimmed, including gray. (2) in Figure 1 shows a change in purity from low to high.
Similar colors: three adjacent colors in the color ring. As shown in Figure 2, the colors are yellow, yellow, and orange. The combination of similar colors gives us a comfortable and natural visual effect. Therefore, similar colors are extremely common in website design. |
