Corporate culture is a double-edged sword

Everything in the world is relative, and there are pros and cons. Corporate culture is the soul of the enterprise, at the same time the corporate culture is a double-edged sword. Excellent corporate culture not only makes enterprises invincible in the market competition. The shoddy corporate culture, however, will sooner or later allow companies to taste the bitter fruit of their own brewing.

In the Northern Song Dynasty, the market economy developed rapidly. At that time, for many years the market is mainly three forces, of which Zhao as chairman of the Song Dynasty occupy the dominant position in the market , become a well-deserved leader, the market position is difficult to shake.

And to Song Jiang, led by the Shandong province, and the Jiangnan group Desun led by the booming, from the market to separate a cup of soup, gradually eroded the market. For a time, the Northern Song Dynasty market competition unprecedented intense.

The margin group is located in Liangshanpo, Shandong Province, its development history is more complex, has undergone several reform and the transformation of the establishment. At first, by the sea business of the down-and-out literati white show top self-created Liangshanpo family-style small workshop enterprises. Later, the northern giant Jia Chungai coveted Liangshanpo, forcibly injected into equity, become the group's largest shareholder, renamed as the margin group, replaced by the group's chairman.

When the enterprise entered the normal development track, the group chairman Chungai carried on the enterprise reform, gradually formed the Chubaoanliang Liangshan culture. They put forward the Shafujipin, Chubaoanliang Enterprise Mission, share bliss, difficult to share the corporate values at the same time, the establishment of a dedicated human resources department Zuyi, in order to attract the world Heroes force. For a time, the rivers and lakes talents have gathered Liao son WA, through a few years of hardships efforts, the Shui Shui Group is renowned. At the same time, because the Shui Shui group dug away the big Song Dynasty group many professional managers, shook the Big song Group Market Foundation. Also made the great Song Dynasty have to take a variety of means, trying to stifle the development of the margin group.

In order to make the margin group to achieve the leap-type development, Chungai to pay heavily to cite talent, recruit a famous professional manager Song Jiang. Talking about this song Jiang is a big story, its original for the large dynasty group of a grass-roots cadres, in the great Song Dynasty work for many years, has not been the re-reuse of the Great Song Dynasty, has been depressed not ambition. However, this person is very talented, and sociable, generous, and the lake is known as a timely rain. Think of that year, Chungai the first barrel of gold winged Raiders Cai Jing birthday, but also thanks to Song Jiang's separation. Although this song Jiang is rage jump nest to the margin group, but he still in the heart of the great Song Dynasty with a continuous, pull still disorderly feelings.

Later, the Shui Shui Group chairman Chunghein body Labor into disease, unfortunately died. And Song Jiang relies on the good interpersonal relationship, becomes the second chairman of the Shui Shui Group. The development situation of the margin group has been good, in a moment, the Shui Shui group gathered 108 excellent managers, became the most developed enterprises in the market, Song Jiang was also named the outstanding Entrepreneur of the year.

However, since Song Jiang took office, can not stop the high official positions of the King Dynasty, always think of the big Song Dynasty group to buy the group. As a result, he began to target corporate restructuring reform. First of all, the enterprise culture reform, the establishment of the Titianhangdao Minion culture, a serious departure from the original enterprise development strategy. Song Jiang and other people under the guise of Titianhangdao, advocating filial piety, actively prepare for the merger and acquisition of the great Sung dynasty group. However, such a corporate culture represents only a part of the leadership's will, not the support of the enterprise staff. In particular, Lin, Wu Song and other high-level management cadres led by the strong opposition, several acquisitions have died. However, after a few turmoil after the group also lost the past cohesion, the pace of enterprise development is relatively lagging, and ultimately, or not to avoid being the result of the acquisition of the Song Dynasty.

After the merger of the group by the Great Song Dynasty, the management cadres of the Shui Shui group were excluded, snubbed and retaliated, and they left the great Song Dynasty group successively. In this way, the right margin of the group in Song Jiang's pseudo-corporate culture under the guidance of the misguided, eventually disintegrated, no longer exist.

The famous IDC brand World data after 11 years of development has also formed its own unique culture, can be said to be a distinct culture. Throughout the company, the promotion of free and humane management, only in the work of the subordinate points. In this way, the benefits are obvious, the staff in the work is more free and relaxed, office atmosphere harmony. On the other hand, it has also created a situation where employees are lazy and uncompetitive. Change is imperative.

What is the role of corporate culture? Corporate culture is a kind of invisible power and capital that unite people to realize enterprise value and enhance its competitiveness. Corporate culture is a kind of power, an ideological soul, an intangible asset. With the development of knowledge economy, it will play an increasingly important role in the rise and fall of enterprises, even the key role.

　　

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Corporate culture is a double-edged sword