Corporate website to do Baidu optimization we have to follow what strategy

As we all know, corporate web site with the development of E-commerce Network Marketing has gradually integrated into the Internet's large family, said that network marketing will have to mention SEO optimization, because Web site optimization is one of the most important network marketing channels, Especially for the enterprise site many enterprises to do optimization is to obtain more potential through the Internet of the intention of customers, this is a lot of business station responsible for the constant pursuit of the goal, Baidu as the Seoer optimization of the site's strong position, the current enterprise station how to effectively do Baidu optimization it? The following is a discussion of the author.

First, keyword strategy. Many enterprise website is very realistic, the website is for the marketing is for the strong sale product, many times our keyword choice aspect directly chooses own product as the main optimization object. At present, with the continuous upgrading of Baidu algorithm for keywords and description of the weight of the label has been reduced to very low, this case how we should create the right keywords to cause Baidu's attention? Have to say the title of the site, the weight of the title is relatively high, as long as we are in the title of the process of writing, Reasonable to carry out the dispatched of the keyword, and then add the search engine to the title of special treatment, with the title to reflect the need to optimize the core words such a way is better. The following author analyzes the common title.

First of all, a large number of products superimposed repeat type, such as Product 1 product 2 Product 3 and so on.

The creation of this title completely reflects your goal is very strong, optimization traces too obvious, the disadvantage of this method of writing is for search engines and users are very unfriendly, the practice of piling up keywords is easy to be Baidu understood as cheating way, here in order to facilitate the user experience, it is best to change a way of writing I do not recommend this type of wording.

Second, long tail word long tail word 1 long tail Word 2.

The role of long tail words for acquiring directional flow to improve the conversion rate of website is beyond doubt, but the title as the most important to optimize the label, in addition to the conversion rate we consider most is the flow, long tail words in the home page title, from the perspective of the long-term development of the site, this kind of writing late to improve the site traffic is a bottleneck, This writing is best written in the content page, where the author is also recommended.

Finally, the Product product auxiliary keyword Enterprise name company brand value.

The last kind of writing is the author at present for the Enterprise station optimization itself is operating, but also very recommended that we use, I think the effect is the best way, Through the above writing way we obviously feel the title covers to optimize the main push product and product auxiliary keyword first guarantee later if the word get ranked flow is no problem second for the enterprise name and brand value of natural integration is also very conducive to Baidu optimization and user experience. The author of the West branch of the Web site is the use of this way of writing, at present, through efforts Baidu search Sico has been firmly home Baidu first, so recommended that you use this method.

Second, the content of the Web site writing strategy analysis.

The author believes that for any enterprise website, sales of products is the most crucial link, so in the composition of the website news, I think the news must be around the product features to create, so that customers through different levels of understanding our products should be the first, So the general small enterprises on those several products are necessary for each product to create a separate page for optimization, with the description of product features for the user's value to create articles, see many enterprises in order to update the original article published a lot of industry news and product Bishi News as a content source, The author thinks that this kind of doing is obviously biased. To their own West network as a case, in fact, the author believes that for corporate web sites, rather than a large number of daily updates content, rather than write a weekly original content, the effect of almost no change is the snapshot may be affected just.

Third, the site outside the chain construction quality and nature is to be concerned about.

Many webmaster for the site outside the chain of construction of the existence of love and malicious psychology. Do especially link it sometimes when the other side of the site will be implicated in the site, efforts to increase the number of outside the chain, but also afraid of growth too fast lead to the site by K. I think that we do not need to increase the number of outside chain to do outside the chain, the chain of expensive in fine, what meaning? is to do as far as possible to do natural chain: for example, original article to let each other reprint our article for us to bring the chain, so as to achieve the nature of the chain of high quality requirements. Links we do not need to be too tangled, encounter the appropriate change on the OK, can be weekly or monthly inspection and maintenance is good.

Four, continuous analysis of the website traffic data.

Data analysis is an indispensable part of the site operation, the author here recommended that you use Baidu statistics, mainly because the analysis of the data is more comprehensive, more accurate. For example, keyword search source, site routing domain name and so on have a detailed record, of course, a lot of webmaster class statistics and this difference is not much, as long as the choice of one can, in fact, are similar.

Well, the above four points is the author of their own in the operation of the enterprise website process, found problems and some small skills, may have said the wrong place to everyone criticized, well, today to share to this side, the above article from Xian cabinet http://***.029chuguiw.*** original Webmaster Net , reprint please indicate the author copyright information, thank you for your cooperation and cooperation.