Deep analysis Taobao search model and the latest ranking rules

Taobao Search Model

　　

This model is a pyramid structure, the bottom is large, the top layer gradually narrowed. Narrowing the logic is the model of each layer. For example, the class-head model at the bottom, meaning that if you publish a product category wrong, the product will not be in the foreground search and the category of the effective display. If the class is posted correctly, but there is no consumer search keyword in the title, it will be filtered by the text model of the second layer, and still not be able to show the opportunity.

　　

Product title, picture, SKU and merchandise key attribute one by one match!

Present to the buyer is the top of a small number of goods. Through the next top layer filtration, the selection of excellent business and merchandise.

Anti-cheating model is at the bottom with the class-head model, which means that when a product is violated, it is not as effective as the wrong category.

The text model consists of a product title and an important attribute as well as a SKU, which matches the commodity attributes and SKU.

Best title Combination scenario: "Store Name" "Brand" "Product word" "Key Attributes" "Featured services".

The content displayed in the normalized text information of the property value, whether it matches the search keyword of the searched user, will affect the search rankings.

Time model: Here it is necessary to note that the time model in the entire search model is the most operational operability is the strongest. Therefore, it is very important to reasonably optimize the influence of the upper and lower shelf time on the rankings. The time model and the text model are second only to the lowest class model.

Seller model and service model by the whole store large data composition, operability is not strong, at ordinary times when operating attention to check their own services on the line.

Popularity model is mainly sales, browsing conversion, turnover and other indicators. This model is the most black-screen operation of a model, here does not say we all understand, but note that if the operation is careless, the merchandise will return to the bottom of the anti-cheating model again filtered. According to the bottom of several models filtered, can appear in the product is a showdown in this position.

At the top of the business rules is the final filter of the first layer of goods, mainly by some such as: seven days returned, consumer protection plan, and other components.

Another mouthful high price, will affect the seller model, will also affect the search.

Taobao main search no price model, so the ranking is not affected by the price. This model in the day cat is there, and the cat also eliminated the time model, which is the cat and Taobao main search for a difference.

This is an implementation of the entire model, and in this process the seller model and the popularity model have a higher weight. DSR is an important indicator of seller model.

Which sales are not recorded in the search.

　　

Note: Sales are calculated by number of pens, not by number of pieces.

When participating in large traffic activities, sales are not counted into the search. Therefore, it is necessary to seek related sales to balance the whole store of other goods, to achieve the goal of improving the overall ranking. The negative effect of large flow must be made up by related sales, otherwise it will be unlucky.

At present, the search rules have been refined to different categories, different categories, the collation is not the same. Different industries have different industry play, different stages also have different stages of play. Commodity models and service models are also largely influenced by these gameplay.

After the change of the product sedimentation time is three days, please pay close attention to.

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