Design the shopping process for the consumer website to optimize the user experience of the shopping cart

Article Description: main points for the design of the business form and shopping process.

Key points for form design:

1. Overview

Forms are annoying to customers, but they are important for online processing, making it easy and quick to fill out a form so that the site can quickly gain potential benefits.

2. Question of the visitor

What problems do you usually have as a visitor in payment?

When visitors encounter a form, their problems focus on the appearance, the reasonableness of the required information, and the security aspects. After a quick glance at the form, they will think about the following questions:

1. Where do I start filling?

2, filling up very simple?

3, filling up very time-consuming?

4, the whole process is not a lot of steps?

5, page security?

6, the amount of information required by the form is reasonable?

Once the visitor starts filling out the form, he will have a few more questions:

• 1. Are these questions reasonable? Is it necessary to answer here?

2. Is my information safe? A secret?

3, I do not understand this question, the page has an explanation?

4, I fill in the form when the problem, how to get help?

5. What happens when I click on the Submit button?

6. How much do I have to fill in?

3. Forms-Specific problems

Looks like a problem.

Some forms of the elements are not very friendly, such as: Xu Xian input information text box is too short, the composition of the list of lines is too rigid, the font is black and small, as well as the imperative tone. Combine these together, the result makes the form look very complex, the page makes people feel troublesome, difficult to arouse the desire that the visitor fills in.

Insatiable

Forms that contain unnecessary fields are called greedy forms. Eliminate and compress non-essential and unnecessary fields.

4. Design points

For designers, form design focuses on functionality and practicality, not on fancy and entertainment.

Designing a form is not really an art creation, but more of a problem solving. How to create a useful form interaction page, this page is also very friendly, clear and good for visitors to fill out, is very important.

Remove the unnecessary fields. Make sure that the entire form is useful for each field

1 focus on the form area

The quicker the visitor can focus on the form, the quicker they know what to do and where to start.

Here are some ways to make your form stand out:

1, the form behind the setting of a light background (but pay attention to ensure the readability of the text)

2. Add a border around the form

3, the form area uses the color

4. Use arrows

Use borders outside the form and emphasize the color of the active form

Use a model gesture to give the user an indication of the role of the form

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