Design theory: The typesetting design of coherence

"The translator's words " in a number of previous articles, we have talked about how to create visual consistency and coherence through the repetition of colors, fonts, and typography, and in this article we automobile The magazine will learn another way of typesetting to produce the continuity of the page: imitate an audience into the showroom of the field vision to show.

Original source: www.bamagazine.com

"Famous car" magazine through the clever typesetting of 10 vehicles running through the 18-page magazine.

One of the biggest features of the magazine is its sequential character, which presents a linear coherence: first of all, then to the next, then to the next. This trait is consistent with our reading instincts and enables us to better understand the relevant information. But if you want everything to be displayed at once, how do you do it? For example, we have 10 cars to show. In general, what we see is fragmented information, each page showing one, so that the visual effects of continuity are broken. In the January 2008 issue of "Celebrity Car Magazine" "All-Star" (All Stars), they used a clever way of typesetting. In typography, each unfolded page shows a car, but at the same time it can be seen from the previous car. This effect is like when we walk into a showroom in a car and we look at a car, but we can still see the car next to it. Let's Open the magazine and see:

Keep It consistent: each of the fancy cars to be introduced is placed on the expanded page to fully display, but the next side of the display is another car to entice you to continue watching. And each layout style is repeated, enhance the visual consistency.