A lot of people ask me, Google and Baidu in the optimization of what is the difference? For this problem I believe not only I, many people will encounter. For this kind of question, I generally answer to compare general, very simple with the past, so always feel very sorry those who believe me, to ask my friend. Therefore, today spent two days of time, their own experience, combined with the information on the Internet, these things once sorted out, to share to everyone!
In fact, as long as you understand the basic principles of search engines, combined with the "Google Search Engine Optimization Guide", "Baidu Search engine Optimization guide," said above, a good understanding of the implementation, the general will have a good ranking. But for Baidu, Google want to have a good ranking is very difficult, the key issues appear in a number of details above, deal with these details, I believe there is no problem! Let me introduce you to the two search engines in different ways:
1, the new station included aspects
We all know that Google does not need to deliberately optimize, as long as casually in some blogs or forums on the top of several new stations anchor text links, it is easy to be included in Google. And even if all of your content is reproduced, it will not be affected. Because Google will have sandbox effect, included very easy, want to rank well, it is difficult;
Baidu on the contrary, for the new station audit included is a long time. But once included, want to get a good ranking, relatively speaking, it will be easier to compare. But remember, optimize Baidu do not start to reprint collection, try to use original content, this is very important;
2, the Site page in the search engine rankings
Google has always been the same as the Web page, so there is no problem on the home page. No matter which page you are, as long as you do a good job of optimization, there is a chance to line up to the front. So for the keywords in the distribution of the site above, is very useful. Especially in the optimization of long tail keywords, we often can see the line in front of the keyword is the site's inner pages;
And Baidu, home will be easier to get a good ranking, but some recent observation, Baidu in this regard has made great progress, it seems as long as you optimize the site to do well, the inside page to get a good ranking opportunity is also relatively large. In my optimization process, often encounter opponents inside the page threat.
3. External links
The amount of Baidu's external chain depends less on the value, compared to the value of the external chain of relevance. Therefore, as long as you are related to the page, put the relevant links, is definitely the ranking comparison is a great help. Of course, if your site page is too stack keywords, then will attract Baidu to your site hit.
And the Google side, the external chain is very valued. It is very concerned about the quality of the chain outside the site, the same number is also important. In general, we see some comparison of the top of the site in Google's outside the chain will generally have more than two characteristics. Unlike Baidu, the number of keywords appearing on the page will not have a great impact on the ranking of your site. So a keyword appears on a page, and 10 times the effect of the keyword is the same.
4, ranking stability aspects
Google rankings are growing in a step-by-step way, and the process of growth in a few months is very smooth. Will not rush up in a minute, and will not fall off at once, unless you are very serious cheating.
But Baidu on the contrary, we often see some keywords, such as "SEO" the word, we will guess every week, which site will be ranked next week. Therefore, we concluded that Baidu will be because some man-made factors to generate rankings of the growth, so that you get a very large amount of traffic in the short term, also do not know when the ranking suddenly fell down, very unstable.
5, Content update aspect
Baidu prefers frequently updated sites, often constantly updated sites are often ranked better. Google does not seem to be so sensitive to content updates, but for a website, it is better to update the good content and the valuable content to your visitors.
Anyway, you know, Google and Baidu in SEO above there are some differences in the difference, but as long as you do your best, follow the "Google Search Engine Optimization Guide", "Baidu Search engine Optimization Guide" above the optimization proposal, I believe that, your site in the top of the rankings will not be too bad!
Well, I have summed up so much, if you are helpful, please often come to my SEO blog (www.xuefeng-blog.com), and I communicate! Because the spam is too much, I have closed the comment, must register to comment. If you want to communicate with me, then add my qq:597329561 bar!
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