Douban: Registered users support the Web site cooperation revenue

The birth of Douban, so that netizens can freely comment, can search for other people's recommendations, all the content, classification, screening, ranking by the user to produce and decide, even in the content of Watercress home page also depends on your choice.

In the wave of Web2.0, watercress appeared on the industry's attention, it appears to be a comment (book reviews, reviews, comments) website, but in fact it offers a bibliography of recommendations and friends with common interests and other services, it is more like a blog, friends, groups, collections in one of the new Community network. Securities Daily

Most of the domestic web site replication of the United States successful website model, has been an indisputable fact, but Watercress claimed that their model is original. "There was no foreign site that was exactly the same as our concept, and we certainly borrowed some elements from other sites, but the overall model was innovative." "Watercress founder Yang Bo told reporters.

Douban mainly from three aspects of reference. One is simple and elegant interface style, from Flickr, including its concept of sharing, the second is E-commerce, borrowed from Amazon, such as user comments and recommendations, and the third is the Social Network (SNS) of some elements, people and people's social relations are actually moved to the Internet, But the general social network is no medium, and watercress with the same interest as the medium.

When it comes to the function of watercress, we have to say "recommend" again, which is also available in E-commerce sites such as excellence. They "speculate" based on what the user has purchased (which is actually the program), and watercress through the user's collection and evaluation to "speculate", for the simplest example, a book by A and b two people are rated "recommend", then b like other books may become a recommended bibliography. Generally speaking, the recommendation of excellence is auxiliary, and the recommendation of watercress is their core function, so it appears more accurate.

Since March 2005, Douban registered users have exceeded 1 million, this figure does not include vests. In 2006, the competition in the venture capital market forced Yang Bo to hold hands with venture capitalists as soon as possible, he saw 15 venture capital institutions, and finally chose the source fund--a fund that specializes in early investment in it. In late June, the fund invested 2 million dollars into the account. After the injection of venture capital, some people worry that the commercial color of watercress will gradually increase, Yang Bo made "Forever free" guarantee.

The most important source of revenue for the

Douban is collaboration with the shopping site. In the service provided by Douban, the price parity is a very important part. Watercress to provide dangdang and excellence net two websites price comparison, the user of course to choose the cheapest one. Through the "Price comparison" menu will have the intention to purchase the user link to when, excellence and other sites, users through the link after consumption, watercress will get 10% of the return. These revenues, enough to support the day-to-day operation of Douban, and a certain surplus. The core value of watercress is to help users find products, services or people that are valuable to them.