During the Chinese New Year holiday, how did the website rank counter attack?

How to optimize during the Spring Festival holiday? This is a topic worth discussing. Because there is a word on the Web: vacations are the best time to overtake opponents. As shown in figure:

　　

So what should we do to reverse the attack? In fact, basically all SEO problems can follow a set of clear ideas to consider. First, let's consider a question:

Why take advantage of the Spring festival holiday?

The reason is simple: Spring Festival everyone has a holiday, the peers did not do the operation of the website, or to say that some lax. This is the perfect opportunity for us to hit the rankings. The peers do the rest and we do the work, Tiandaochouqin.

The essence of ranking is game. Competitive rankings with peers. I give an example: you in the race, you would have run the second, the results ran running, the first fell, at this time, you will think: "Anyway, he fell down, I can breathe a relief"? No, No! You will be able to withstand the joy of the heart, the opportunity to sprint, over him, or if he stood up, you may still fall behind.

Second: Why do we surpass our peers?

I am in the previous blog "SEO and the relationship between quantifiable factors" mentioned that doing SEO is to maintain quantifiable data. Interested friends can search. Quantifiable data in the direction of good development, you can let Baidu know that you are in progress, if your data combined up more than peers, then Baidu has any reason not to put your site rankings to push up? What are some of these data? All quantifiable data can be used as a reference for ranking: For example, a chain, such as a page stop time, such as the bounce rate, such as traffic, such as update frequency and so on.

Since our attack is based on the optimization of the data, then we have the bottom of our mind. Spring Festival is about 7 days of holiday, we can not make all the data are improved, such as page stay time and bounce rate, belong to the category of user experience, need a long-term operation and adjustment process, not considered. So, to do outside the chain, flow, update the frequency of these three aspects, how should we start?

A friend might say: Let's go out and send a chain!

Indeed, the holiday, the peer in the construction of the chain may be stagnant. But you have overlooked a point: the chain is effective time, generally more than 2 weeks! The outer chain is in effect, it will be the Lantern Festival. It's like when you're in the race, the first runner falls down, but when you sprint to 5 meters from him, he's standing up and running, and you're still behind.

So, the best answer is traffic!

Due to the holiday relationship, the flow of peers will slow down or even fall, because there is no operation. At this point, if our traffic can exceed him, then, how long does the flow of traffic to the rankings work? The answer is 24 hours. So, we want to reverse attack, we must break through the flow!

The article updates the frequency also can diligently place, as the traffic enhancement Auxiliary.

Some people would say, how can it be? The traffic will follow down after the holiday! The first place fell, you also fell down, also talk about what reverse attack AH!!! Can do micro Bo marketing, planning activities to promote the growth of traffic. That's all I can say! The Flow elf? You can read the article I wrote, "A few SEO novice love make Mistakes"

Summarize:

Website ranking is a dynamic process, is a game with peers, and the ranking of the retreat is traceable. Do SEO is to maintain the data, only to take the right strategy, ranking optimization can be effective!

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