Eight key points of optimization of new station keyword ranking

Shanghai SEO floating as a senior search engine optimization Commissioner, for keyword ranking Research investment is the most, and set up a lot of new sites, are also a floating in the hand, from the beginning of obscurity, to the later words of the rise, have the same relatively arduous process, Each new site is a "child", how to let the child healthy, strong growth is a floating life today to discuss with everyone, better for the new station to formulate a set of perfect optimization plan, and then step-by-step to stabilize the implementation, and finally get a good satisfactory keyword ranking.

I. Preparation of robots.txt on the basis of procedures and Web pages

Many sites before the line is not a perfect preparation, after the line will often modify some navigation or column content, resulting in layout changes, which will often lead to the search engine on the site's distrust, there is no plan to modify too much may lead to the site to extend the audit time or be down the right, a floating before there is a Zhengzhou inkjet code machine Enterprise Station, On the line after the layout of the rectification, the result is that my site has been delayed by Baidu included. In response to this situation, we should use robots in the early stage of the website, it can screen the search engine to crawl the content of our site, through which we rectification site search engine will not be recorded, so we test the site after the satisfaction of testing and then adjust the robots allowed to be included, so you can prevent a lot

second, reasonable selection of the key words of the website

General site weight will be concentrated in the home page, the first page of the keyword selection is our work before and work must be implemented in the focus. Want to do a good job keyword ranking will need to be involved in the industry has a certain understanding and understanding, understand what keywords although there are traffic but the conversion rate is high, which keyword rankings of small search volume but the targeted professional is very strong, do not blindly pursuit of "high index." Then in the beginning of the site will need us in the industry keyword to carry out professional analysis and integration, on the title of the writing, a life of an article "on how to do a good job of attracting the attention of the title," There are more detailed explanation and explanation, we can refer to.

third, the choice of friendly web site structure and framework

Flattened, tree-like structure, bread crumbs Path has always been the enterprise's overall architecture requirements of the more critical part of the premise of meeting these three points, the site code should not use too much flash, more use of Concise code (DIV+CSS), navigation bar design column to have better relevance, Station in the user's point of view, the hot or keywords placed in the navigation, to attract users to click, using Baidu Statistics in the heat in the future can be fine-tuned. In the path URL this piece, preferably static can improve access speed, and backup more convenient to save resources. If it is a template class site to pay attention to increase the image of the Alt attribute, these are the search engine is very advantageous, will be the key word rankings play a positive role.

Four, high-quality site content update

The so-called high-quality content, mainly refers to those who have the value of the original content, in the Internet search engine is more "the same", an excellent site, it is necessary to do the content of the site, with the readability of the need to help users solve a certain practical problems, not all theory and empty talk, This will allow users to stop clicking on other related news or information in the station, resulting in a higher bounce rate. Content is to retain our users the best weapons, and we say the long tail Word can be ranked by the content, "around a word" or there are many places can be worth our reference, at the same time reasonable H tag, high relevance of the internal link article recommended, will be our site early and later stable development has a positive impact. "

attention to the stability of external chain growth

The source of a lot of outside the chain, but the source of high-quality outside the chain to escape the link, the first one-way links, soft text recommended links, blog links. The keyword of a website wants to have excellent rank, outside the chain is an indispensable factor, but for a new station, more important for the stability of the chain growth, the construction of the chain must not be rushed, to have a step-by-step process, a one-time large-scale growth is likely to be the search engine think cheating. In addition to the stability of the overall growth of the chain, with the weight of the chain in the year to a certain degree of decline, more attention to long-term stability of high-quality connections will become our future work in the center of gravity.

Vi. Analysis of competitors in the industry

In the analysis of competitors in the industry, we must be humble and serious mentality. Can be ranked in the front of the search engine position, there must be something extraordinary, we in the site optimization, the industry's competitors to do some from the framework to the keyword layout analysis, the article internal links and article content quality, as well as snapshots and included, related to the total number of statistics, as far as possible to achieve the enemy, Find the best direction in a short time.

Seven, links to add and frequency control

Friendship Links as a high-quality external chain of stability, for the enterprise station is of high importance. A few new stations in the floating period is not to add friendship links, friends of the chain of construction is slow, for a new station, a short period of time can not grow too much, after the audit period to add the effect will be better, and add the frequency of the best control in a week to two, not too much. In addition to adding and frequency control, how to find a friend chain is also very important, we can according to the "relevance" "potential unit" "credibility" of the two words to grasp.

Eight, a good positive attitude

"Road distance horse horsepower, a long day to see the people," for search engines, it will be more trust in those old domain names, old sites, because they are old enough to enter earlier. For our SEO specialists, patience and toughness are necessary two conditions, because the optimization of a new station is to a process, so we must adhere to a good positive attitude, so we in the long optimization and competition can be full of morale, do our work record, improve the content of the site, to meet the user experience, The most important thing to remember SEO is "adhere to" the word.

The above eight points is a new station optimization of a little experience summary, hope for the vast number of novice webmaster friends can have some help, if the floating said not comprehensive, welcome everyone's supplement and correction, this article by www.wxpenmaji.com, reproduced please specify, thank you.