Example Analysis Enterprise site how to follow the consumer to do SEO

A long time many optimization personnel are not very accurate definition of SEO, think SEO is to do to search engine to see, actually, SEO is not to do to search engine to see, more is for your user. One day when your SEO road is in a confused time, it is better to stop to analyze your site's target consumers ' real needs. Today I would like to share with you, their own in the optimization of the enterprise site in accordance with the needs of consumers to do SEO.

1. Start with the key words, grasp the consumer demand

Keyword is the site optimization of the main axis, and a lot of SEO in the choice of keywords is often focused on the index of this word how high, and ignore what the consumer is searching for words. For a corporate site, we can simply split the key words into two categories: one is the site's core keywords, such as "Fuzhou Wedding Photography", "Fuzhou Wedding"; one is the service keyword, such as "Fuzhou wedding photography which good" "Fuzhou wedding photography recommendation"; One is parameter class keywords, such as " Fuzhou Photography How much money "" "Fuzhou Wedding Photography price" "Fuzhou wedding photography how much money." The key words of an enterprise site, can bring the actual traffic and the target user's keyword is generally also so three.

When we clarified the corporate site of the keyword classification, we need to continue to what kind of keywords are consumers most concerned about the analysis. If you are careful to analyze the consumer's search purposes, you will find in all the keywords most easily access to target consumers than "Fuzhou wedding photography where good", that is, consumers most care about is the studio or studio evaluation of the offer.

2. According to the keyword development SEO strategy

Analysis of the key words, in turn to analyze your site, your site has related evaluation content? So how do we make better use of "where is good" these three words? Many friends will have questions, my site is a wedding photography site, not the public comments network class of sites, how to use this word, You don't always judge yourself, do you?

How to use these quality keywords:

(1) Add page clicks

Consumers are interested in the key words, will naturally more click to browse. Therefore, with "Fuzhou wedding photography where good" words of the search results, more attractive to click. Take a look at the example below.

　　

Direct "where good" this word embedded in the title of the first page, the highest weight, we can see that the above site has done the natural ranking first, no doubt in the search for this word, the site's exposure rate is greater.

(2) The fundamental of the website: content optimization

"Where is good" the word is a class of evaluation keywords, in search results, questions and Answers class website, the ranking of the comments network is the best. What is commonly included in this word is a share of experience about an industry. For example, wedding photography How do we judge a studio is good or bad, we need from this enterprise pre-sales after-sales service, filming environment, problem-handling customer service, photo photographers and so on to do a one-by-one analysis. Only a library, a question and answer can not be very good to convince our target consumers. Then our site needs to start from these content, as far as possible to their own website content, in line with consumer standards.

Each industry has its own characteristics, because the author is only a seoer, if I met a wedding photography optimization project, but for this industry is not familiar with, then I want to understand the industry characteristics of the most direct way is to ask the photo studio boss. For the studio, customers are concerned about only a few: prices, the provision of clothing, shooting scenes, samples, there is no later consumption. If the site can be spread around these content, it is bound to enhance the stickiness of the site.

In short, in the site SEO process, we are a very necessary step is to tap consumer demand, only to understand what consumers want, we have to optimize the direction and ideas. Blind to do outside the chain, the acquisition of plagiarism content obtained by the ranking is not long, and the conversion rate is very low. Article source Epoxy floor paint http://www.hydpq.com/Reprint please keep the source.